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But - If we instead think about iTV will living room Netflix and Hulu, with much, much more via iOS - instead of focusing on Apple's week hand in VOD - then the box seems very compelling.

Damn good point. If the presumed iOS4 backend on the new device includes the App Store, and if Hulu Plus and Netflix are available at or shortly after launch, my Roku player might just get punted into my son's room to make way for a new iTV.
 
Did they just pull .99 cents from their ass? Only an idiot would pay 99 cents to rent a tv show. There are other subscription services which put that to shame, and then of course all of the new shows are available for free 24hours after airing online and through On Demand with cable (in HD/surround).

I dont understand where they got that number or why they are even bothering if thats the best they can do.
 
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