But - If we instead think about iTV will living room Netflix and Hulu, with much, much more via iOS - instead of focusing on Apple's week hand in VOD - then the box seems very compelling.
Damn good point. If the presumed iOS4 backend on the new device includes the App Store, and if Hulu Plus and Netflix are available at or shortly after launch, my Roku player might just get punted into my son's room to make way for a new iTV.