Apple to Open New Retail Store in Vienna, Austria on February 24

Discussion in 'Mac Blog Discussion' started by MacRumors, Jan 31, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will open a retail store in the Austrian capital of Vienna on Saturday, February 24 according to a new webpage for the store published recently on Apple's site.

    The new three-story Vienna Apple Store is located on Kärntner Straße, a famous shopping street in central Vienna, and for the last several months, Apple has been renovating the location.


    Kärntner Straße is near Stephansplatz, a square located at the center of Vienna that's home to the Stephansdom cathedral, which is known as one of the tallest churches in the world. The street is home to dozens of well-known retailers, like H&M, Forever 21, Zara, and more.

    Apple's building is located on a corner and has been outfitted with modern-looking glass panels that replace the former metalwork that was in place. The Vienna location will adopt the new store layout that's been rolling out around the world, with dedicated areas that include the Genius Grove, The Forum, and The Avenue, aka various parts of the store dedicated to support, classes, and shopping.

    Rumors of a new Apple Store in Vienna first began circulating in August of 2016, when it was reported that Apple was close to inking a deal for a flagship retail property that was formerly occupied by fashion company Esprit. Apple began posting job listings for the store a year ago in February of 2017.

    Ahead of the store's opening on February 24 at 9:30 a.m. local time, Apple will allow customers to make Genius Bar appointments and sign up for Today at Apple classes.

    (Thanks, Michael!)

    Article Link: Apple to Open New Retail Store in Vienna, Austria on February 24
  2. ferdinandcc macrumors member

    Jun 8, 2011
    Caloocan City, Philippines
    Here’s the location, at the former Esprit store.

    Attached Files:

  3. Kiro macrumors member


    Sep 15, 2015
    Germany, Leipzig
    Please Apple, come to Leipzig, Germany.

    I know a really good location for you there :)
  4. macs4nw, Feb 1, 2018
    Last edited: Feb 1, 2018

    macs4nw macrumors 601


    If history and memory serve me, there's certainly no shortage of gorgeous, historic buildings in Vienna.

    However, the corner facade of the lower two floors in the above picture, that are allegedly going to be housing the new Apple Store appear drab and uninspiring, imho. Not in keeping with the rest of that finely detailed building, or many of Apple's European flagship stores, for that matter.

    Hopefully the final result of Apple's renovations in Vienna will be a restoration to former detailing.
  5. Lilok macrumors member

    Oct 11, 2017
    A: "When does this open? Last time I visited it still looked so empty inside."

    B: "It already shut down again. It's now a Starbucks with a tattoo studio."

    A: "Really? Again?"


    That was a comment to an article on, an Austrian news page.

    But cool...The first apple shop in this country, im sure looking forward visiting :)
  6. andrew12 macrumors member

    Oct 22, 2009
    As if one needed any more reasons to visit beautiful Viennahhhh...
  7. Niklas_nick macrumors member


    Dec 12, 2016
    First Apple Store in Austria, only 4 in Switzerland, only 15 in 12 cities in Germany. Apple stores are still spread way too thin across Europe, so most people will have to travel a hundred miles to the next severely overpopulated store only to wait for hours for a spontaneous appointment (or make one a week ahead).

    Hardware service is a if people don’t want to go to some retailer or can’t because they need a replacement device.
  8. newyorksole macrumors 68030

    Apr 2, 2008
    New York.
    Three stories? I’m pretty sure there’s two unless there’s a basement for customers.

    I can’t see Apple doing anymore three level stores.

    Attached Files:

  9. gee912 macrumors newbie

    Dec 6, 2016
    About time... not sure why it has taken so long.
  10. Ribitsch macrumors member

    Jun 16, 2017
    Look at the pictures in the lower comments
    The entrance of the Apple looks gorgeous imo
  11. tandras84 macrumors newbie


    Feb 1, 2018
    Sincs there is a Store already in Dresden, I doubt there is ever going to be a Store in Leipzig, the two cities are too close.
  12. GrumpyMom macrumors 603


    Sep 11, 2014
    There are places in the US that are underserved, too. Building out actual physical stores is always risky for businesses. It can sometimes result in overextending a company’s resources. Apple seems to be going at a cautious pace.
  13. thettareddast macrumors member

    Aug 29, 2016
    While Vienna has not had official apple stores, they have many apple-like premium resellers and authorized service centers.

    Stores like McShark look and feel just like one
  14. Ribitsch macrumors member

    Jun 16, 2017
    Mc Shark feels like crap (bought my macbook there, but only because there was no official store), sorry but the service quality there is very disappointing and they also can't offer repairs in store (they send them to Ireland repair centers), so an official store is welcome news
  15. O.N.Y.X macrumors member

    Apr 7, 2016
  16. Kiro macrumors member


    Sep 15, 2015
    Germany, Leipzig
    Why not? Some cities do have two stores in Germany... that should be even closer ;)
    And since nobody ever wants to travel to Dresden, Leipzig would be a valid location for a new store :p
  17. winmacuser macrumors member

    Feb 13, 2009
    They should have bought the Peek&Cloppenburg building, throw out all the rags and make it a 5-story GIANT

  18. bernhard macrumors member

    Oct 25, 2004
    Vienna, Austria
    The store is certainly welcome, other retailers in Vienna are really crappy. I am glad they restored the old facade!

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