You are missing the point, Apple, according to this article, is not making an AI specific chip, but is trying to use their outdated M2 Ultra to compete with hardware that are much faster in AI and more efficient ultimately.
It's like trying to mine crypto with GPU and compete with ASIC miners that are built specifically for that task.
If Apple makes their own optimized hardware for AI, something that Google did for Gemini's LLM and was successful with it, is a whole other story.
Apple also thought that they can compete with Qualcomm for modem chip because they were successful to make their own SoC, but failed miserably, I wouldn't claim they can catch up to Nvidia in AI anytime soon unless it actually happens, but that's Apple's Tim Cook in a nutshell these days, try to catch up with everyone else because you are always behind.
Those who believe Apple can compete with Nvidia in AI using M2 Ultra are the same people who believed 8GB of ram on mac is 16GB on windows .
Let's face it, we all know exactly why Apple is not going to use Nvidia GPU's.
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