For me they're just wrong. I pay for Spotify and I'm delighted with it. I really believe they should have bought Spotify and Bose and not the turd that is Beats. I am deeply ashamed that they are now bullying the industry into destroying Spotify. I hope they fail. This is not Apple anymore.
Bose can't be sold unless MIT just wants to give it away for free. Before Dr. Bose died he donated a majority of the company's non-voting shares to MIT on the condition that the shares never be sold. It's a privately owned company that's not for sale and probably never will be unless it goes bankrupt.
Anyhow I would just like to clear this up because I hear the "Apple should have bought Bose" around here a lot and it's impossible to buy what is not for sale.