Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

[MacRumors]

Apple today announced that it is partnering with (RED) to redirect 100 percent of eligible proceeds from purchases of its (PRODUCT)RED products to The Global Fund's newly established COVID-19 Response Mechanism, through September 30.

Apple says the COVID-19 Response Mechanism will provide critical support in countries with health systems most threatened by outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa that (RED) proceeds usually go towards. The funds will go towards personal protective equipment like masks, diagnostics treatment, lab equipment, public safety communications, supply chain support, and more.

Apple sells a wide variety of products in the special (PRODUCT)RED color, including the just-announced second-generation iPhone SE, various iPhone and iPad cases and accessories, Apple Watch bands, and select Beats headphones and speakers.



Article Link: Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

 

[rinik]

Good guy Apple. May be I am wrong, but I do have a feeling that (RED) is spending more on advertising.

 

[Justin Cymbal]

Happy to see Apple doing this!

I bought the Product Red iPhone 7 - Which Apple released in March 2017... Gave It to my mom as a gift

I actually got a lot of people comment on that red iPhone 7 carrying it around, I’d like to see Apple come out with a red iPhone 11 Pro!

 

[kenni417]

amazing apple is doing this.

 

[lkalliance]

I'm a little confused. I thought in the past that there was an extra charge for product(RED) items from Apple (and, I expect, from other retailers). But when I go to the Apple website and price out the phone, it shows the same price for the product(RED) version as it does when I choose the same configuration in either of the other colors.

 

[jonblatho]

I'm a little confused. I thought in the past that there was an extra charge for product(RED) items from Apple (and, I expect, from other retailers). But when I go to the Apple website and price out the phone, it shows the same price for the product(RED) version as it does when I choose the same configuration in either of the other colors.

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.

 

[Mdracer]

I would like to see the Apple logo on the back be altered a little to look like the actual virus.

It is great to see how many corporations have come through in their own way to assist in the struggle.

 

[Justanotherfanboy]

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.

They actually did on their very, very first special red (not RED) device... which may be what popped into op’s mind.
It was a U2 iPod that was black & red.
I think it was $100 more- but also came w/ a larger capacity than you could get otherwise.

Christ... it occurs to me I know too many pieces of useless trivia about Apple. 🤣

 

[jasonefmonk]

was a U2 iPod that was black & red.
I think it was $100 more- but also came w/ a larger capacity than you could get otherwise.

Christ... it occurs to me I know too many pieces of useless trivia about Apple. 🤣

Remember the surcharge on the black-coloured polycarbonate MacBooks? I believe it was also around $100.

 

[lkalliance]

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.

They used to do so. The last product(RED) item I purchased from Apple was an iPod nano for my daughter a few years ago, and that model was something like $10 more expensive than the other colors, for that reason. But if they have changed the mechanics of it all that's cool.

I, too, remember the U2 iPod: it was black with red elements, maybe the scroll wheel (I'm sure I can just look it up on a search engine, but I'm trying to use my remaining memory, lol). That wasn't a product(RED) item, just a special version of the iPod, which had only been white up to that point.

 

[jonblatho]

They used to do so. The last product(RED) item I purchased from Apple was an iPod nano for my daughter a few years ago, and that model was something like $10 more expensive than the other colors, for that reason. But if they have changed the mechanics of it all that's cool.

I, too, remember the U2 iPod: it was black with red elements, maybe the scroll wheel (I'm sure I can just look it up on a search engine, but I'm trying to use my remaining memory, lol). That wasn't a product(RED) item, just a special version of the iPod, which had only been white up to that point.

If it really was a “few” years ago (feel free to correct if I’m interpreting too literally), it was likely an iPod nano 7th generation, which had the same MSRP for all colors; capacity was the only differentiator in price. If it was through a third party, it’s possible that they offered some colors below MSRP but not others. This is especially common on Amazon.

I can say with certainty, however, that my (RED) iPod nano 6th generation and iPod touch 5th generation were the same price as the other colors for the same capacity. Same goes for the (RED) Apple Watch Sport Band that I own.

 

[imnotthewalrus]

Happy to see Apple doing this!

I bought the Product Red iPhone 7 - Which Apple released in March 2017... Gave It to my mom as a gift

I actually got a lot of people comment on that red iPhone 7 carrying it around, I’d like to see Apple come out with a red iPhone 11 Pro!

Me too. I have the product red 8 Plus (black bezels) I'll be due for an update in year or so...

 

[ghanwani]

I like the 100%, but what exactly does "eligible proceeds" mean?

 

[lkalliance]

I just went and tried to find any documentation. I am ABSOLUTELY SURE that the first time I saw Apple announce a product(RED) product, probably an iPod, they charged more for it, to be passed along to the charity.

I could not find any proof. I did find in the wikipedia article on iPods that the first product(RED) iPod was sold at the same price as the other colors.

You know what this means, right? There is only one likely answer: SOMEONE HAS HACKED THE ENTIRE INTERNET AND REMOVED ALL MENTION OF THE TRUTH! Even more unnerving: whoever it is has ALSO managed to hypnotize almost everyone in the entire tech-reading world to wipe all memory of it completely away. Everyone but me!

 

[dwsolberg]

What does "eligible proceeds" mean?

 

[mattopotamus]

I like the 100%, but exactly what does "eligible proceeds" mean?

Obviously strategic, and probably only a very small % is "eligible". With that said, it makes me want to buy a product red phone simply to support the cause.

 

[ghanwani]

You know what this means, right? There is only one likely answer: SOMEONE HAS HACKED THE ENTIRE INTERNET AND REMOVED ALL MENTION OF THE TRUTH! Even more unnerving: whoever it is has ALSO managed to hypnotize almost everyone in the entire tech-reading world to wipe all memory of it completely away. Everyone but me!

It was a bug in the wiping mechanism. Thanks for reporting it. We should have the fix in shortly and then you'll be in sync with the rest of the system.

 

[MEJHarrison]

This is really fabulous of Apple!

 

[lkalliance]

What does "eligible proceeds" mean?

I believe in the past that proceeds have come only from the ones sold in the US, which would make non-US sales ineligible for the program. UNLESS THAT, TOO, IS A FIGMENT OF MY IMAGINATION.

 

[farewelwilliams]

I just went and tried to find any documentation. I am ABSOLUTELY SURE that the first time I saw Apple announce a product(RED) product, probably an iPod, they charged more for it, to be passed along to the charity.

I could not find any proof. I did find in the wikipedia article on iPods that the first product(RED) iPod was sold at the same price as the other colors.

You know what this means, right? There is only one likely answer: SOMEONE HAS HACKED THE ENTIRE INTERNET AND REMOVED ALL MENTION OF THE TRUTH! Even more unnerving: whoever it is has ALSO managed to hypnotize almost everyone in the entire tech-reading world to wipe all memory of it completely away. Everyone but me!

you could check archive.org

 

[lkalliance]

you could check archive.org

And undercut my own conspiracy theory? I think not.

 

[DeepIn2U]

amazing apple is doing this.

Agreed. THIS is THE move Apple is making 100% across the board as a right decision. Going forward I'd like to see a higher than 8% unit sales of each Product(RED) going to the worldwide AIDS fund. It's still a major issue across non-first world countries.

For this year .... Well Done Apple, Well Done.

 

[Black Belt]

Like anyone is buying ANY Red products until the new phone comes out. Amazing how this generous offer ends before the new iphone. Plus RED products are always too little too late, released at the end of the rush.

 

[lkalliance]

Like anyone is buying ANY Red products until the new phone comes out. Amazing how this generous offer ends before the new iphone. Plus RED products are always too little too late, released at the end of the rush.

They just announced a new iPhone today, including a product(RED) version.

 

[BF1M]

Eligible means price before any taxes collected I believe.