Lots of incorrect and misleading information being touted here.
First, this is the 4th quarter of Apple's fiscal year. Can we get this straight, please? Second, it has not been reported that Apple has sold ten million iPhones already. This was Apple's advertised target for calendar year 2008. Some indications suggest that they will meet if not exceed this goal, but Apple hasn't said anything yet about sales, so we really don't know. Third, Apple has always provided very conservative forward guidance, numbers they know they can easily beat.
Given what we know, which is that Mac sales have been increasing at rate of about 30% per year, iPhone sales are growing rapidly, and significant and completely new revenue is being generated by the App Store, I think it's safe to estimate that Apple will beat consensus earnings by 10% and their own guidance by 20%. Maybe a little more.
We can also be 100% certain that their forward guidance will contain all sorts of caveats relating to the slowdown in the world economy. It's not the "media" which makes a lot of this, but traders and investors. Still I would like to think that with 50% having already been lopped off AAPL that the worst possible news is already priced into this stock.