Because the legislation sucks and is anti-privacy, anti-consumer. I applaud Apple for not bowing to the EU’s every demand.
These regulations aren’t promotedby consumers or consumer advocates. Instead, they are lobbied for by competitors and other corporations, like Meta and Epic Games, who pitch their own tantrums that they can’t invade the privacy of iPhone users or get free access to platforms Apple has spent billions on.
This is a classic case of baptists and bootleggers: astroturf movements claim to be fighting for some moral cause (the baptists), when really it’s driven by commercial interests (the bootleggers) who stand to benefit financially from regulator capture.
FU, EU.
This. To ANYONE simping for the EU and bashing Apple, I invite you, especially if you live in the EU (and it seems most of those bashing Apple are indeed in that situation), to comb through one of those stupid GDPR prompts and see which user-data-sucking companies are in there, and check how many end in “AB”, “AG”, “NV”, “BV”, “SA”, “SpA”, “SrL”, “GmbH”, “Ltd”, “SàRL”, etc.
Point being, A LOT OF THEM are based in Europe, they are lobbying HARD to access our user data (guess what WiFi SSIDs and router databases give third parties access to? That's right, geolocation data!) and they
would get their way if Apple let them. Instead, they are fscking up by proxy our experience as Apple customers, who bought into the Apple ecosystem precisely to protect our privacy.
And yes, I know that Apple surely keeps some data on ourselves as their users, but it all comes down to trust, and that should be OUR CHOICE TO MAKE. Weird and counterintuitive as it may seem to some, I still trust Trump-WH-ballroom-financing Apple more than “Magische Kelderbewoners N.V.” (please excuse me, fellow Dutch forumgoers; it could also be “Velhas Bisbilhoteiras Lda” from my own home country, or for a real-world example, it might as well be Cambridge Analytica Ltd. lol) with my basic device usage data, sorry. Being European doesn't automagically make you special and ethical.
By the way, do you know how Meta suggests new friends on Facebook? Yeah, through router data/WiFi SSID. I've had completely unrelated people whom I had never seen before in my life being suggested as friends within
MINUTES of meeting them, just because they connected to the same WiFi network as me (as guests at a family home, of course, but that's besides the point, and it can happen on any random coffee shop, public venue, whatever). It's downright creepy and if the EC and the European Parliament had a fscking spine, instead of giving us more GDPR-prompt-like useless insanity, it's the kind of thing they should outright ban EU-wide, sorry.