I don't know if I'd call them "ugly like hell", especially the higher end models (titanium, ceramic, etc).
But, I am frustrated they haven't made some more form factor variations after all this time.
I would have thought this type of product and all that can be done in software, would have eventually led to lots of interesting different hardware models of Apple Watches.
I mean, if Garmin can have a zillion variations and shapes and sizes, surely Apple could do a bit more here than just different watch bands.