Apple to Start Record Label with Jay-Z and Beyonce?

[netdoc66]

most of us (people born after the 60s)wouldn't care about giving a black, purple, white or yellow person a job, as long as he/she has the MERITS, NOT color.

I don't believe you. I have worked for people just like you. Believe me when I say this. I have had to be 200% better then the "other man" at my job. So as a person born in the 60's things don't change much in 1 generation and that's a very true statement.

Think different homie.

 

[Mr. Mustard]

What

Are we forgetting he runs Def Jam? He'll be fine, Apple will be fine, the universe will unfold as it should, relax.

 

[gifford]

I don't believe you. I have worked for people just like you. Believe me when I say this. I have had to be 200% better then the "other man" at my job. So as a person born in the 60's things don't change much in 1 generation and that's a very true statement.

Think different homie.

How can you say you dont believe him? Do you know him? Then shut up. How the hell are we ever going to move on with people like YOU about. Your being as narrow minded as the racists you hate.

And I mean people with your attitude not whatever genetic makeup you have.

 

[diamond.g]

So Apple is partnering with a dumb-ass rapper. And is Beyonce one of those "singers" who'se idea if singing is "howling in to the microphone"?

Great, just f'ing great. Hey Apple: How about partnering with some decent artists, instead of crud?

Wow, just wow. Honest question. Are most of the members of the MacRumors forum white? I mean really what is the percentage?

Does it really matter who they are partnering with? Isn't the idea what we should be judging? I really can't understand some of the members here. Especially the ones who honestly believe that the minority (blacks etc) have any real say on what is popular or mainstream. (Sooo the people that run Universal, Sony, BMG, etc are what color again??) 🙁

 

[Peace]

This all boils down to one simple point.

Most people now days have bad taste when it comes to music.

Why do you think music sales are slumping.

Not just bad taste but the only thing most kids have heard is bad so they are used to it.

just my personal opinion.

 

[cliffjumper68]

I can't believe "Mac people" here are so behind. They should shelter themselves in their Jettas in fear "of the black man".

You fear mongers are pathetic. You should really just stop posting...and breathing if that helps.

Simply pathetic and sad of the racist people here. 🙁😡

Don't paint everyone in this thread by a few comments made by people who have been offended by a few artists. As many people know there are a ton of great hip-hop, rap artists that have tremendous messages. Most modern music including rap, hip-hop, rock,and country has come from the soul/ blues music influence. I may be old fashioned but I love listening to Ray Charles's Georgia in my car on the way to work, that song incorporates the underpinnings of soul, rap, and hip-hop in it's transitions and has a wonderful message. My point is that not all people here are racist, ignorant, or small minded.

 

[gwangung]

Simple fact: you don't fight racism with more racism.

Neither simple nor a fact.

When a company is proven, in a court of law, to have discriminated against an applicant, they have to have programs to prevent future discrimination. And the burden is on THEM to show they aren't continuing to practice racism. Affirmative action programs (which are not quotas) is the cheapest way to do that.

 

[johnee]

Yeah, then I'd throw up all over it. Beyonce the face of Apple... :BARF!!!!:

i totally agree.

i'm puking just thinking about it.

now, since mine is the final word, i say :

this is no good. Apple will stop any and all activity in this area.

 

[cliffjumper68]

Wow, just wow. Honest question. Are most of the members of the MacRumors forum white? I mean really what is the percentage?

Does it really matter who they are partnering with? Isn't the idea what we should be judging? I really can't understand some of the members here. Especially the ones who honestly believe that the minority (blacks etc) have any real say on what is popular or mainstream. (Sooo the people that run Universal, Sony, BMG, etc are what color again??) 🙁

Just as posted above, not everyone fits the mold of a few posters. I am white and I have never felt that intrinsically makes me racist, bigoted, or narrow minded in any way. My heroes and role models span every race and gender. I do agree with you that the concept is what is important here and I think the concept is consistent with Apple, Inc.; "the experience". You can just tell when you are dealing with an Apple product or service because they share the same quality of experience. I for one would love to experience an Apple music label. I think it would be different, and that would be great!

 

[eenu]

funny i thought this thread was about apple becoming a record label..... seems to have gone off into a political debate about race.

Guys if you want to have that debate can one of you start it in the appropriate place post a link to it then let the thread get back on topic?

 

[Evangelion]

Wow, just wow. Honest question. Are most of the members of the MacRumors forum white? I mean really what is the percentage?

An honest question: What the f*** does race have to do with disliking certain type of music? "You dislike rap! You are a racist!", oh give me a frigging break! It just happens that I find rap to be crap. I find the entire rap "culture" to be shallow and repulsive, and that includes all those white people in it! I mean, what merit does a "culture" have where the entire point is to show off, wear humungous gold-chains, drive around in luxury-cars that bounce around, disparage women and generally tell everyone what a cool gangsta you are and how you waste your money or frivolous things (gotta get some of that Cristal!)? What positive things does that give to the society? Answer: nothing.

Does it really matter who they are partnering with?

Um, yes it does. The artists they are partnering with represent certain type of music. And their choices reflect their values and priorities. So they value rap and howling women. thanks, but no thanks. I happen to be more oriented towards rock, and their choices indicate that their priorities are somewere else.

Isn't the idea what we should be judging? I really can't understand some of the members here. Especially the ones who honestly believe that the minority (blacks etc) have any real say on what is popular or mainstream. (Sooo the people that run Universal, Sony, BMG, etc are what color again??) 🙁

What does race have to do with this? Nothing. I dislike rap and the culture that surrounds it. I also dislike R&B with passion. And yes, most rap-artists and R&B-singers are black. No: this still does not have anything to do with race. I also dislike Country with passion, and approximitely 100% of country-singers are white. Does that mean that I hate white people? No it does not. Then why should me hating rap and R&B imply that I hate black people? Becase you are jumping to conclusions and suffer from severe case of double-standards? If I dislike something that some black dude does, I'm racist. I MUST love everything every single black person does, otherwise I'm being racist? No, it doesn't work that way. Even if white people came up with rap, I would still dislike it.

I'm getting sick and tired of people who think that disliking some type of music means that the person is "racist". Liking or disliking certain types of music has NOTHING to do with race, and it has EVERYTHING to do with music!

 

[cliffjumper68]

Wow, just wow. Honest question. Are most of the members of the MacRumors forum white? I mean really what is the percentage?

Does it really matter who they are partnering with? Isn't the idea what we should be judging? I really can't understand some of the members here. Especially the ones who honestly believe that the minority (blacks etc) have any real say on what is popular or mainstream. (Sooo the people that run Universal, Sony, BMG, etc are what color again??) 🙁

Just as posted above, not everyone fits the mold of a few posters. I am white and I have never felt that intrinsically makes me racist, bigoted, or narrow minded in any way. My heroes and role models span every race and gender. I do agree with you that the concept is what is important here and I think the concept is consistent with Apple, Inc.; "the experience". You can just tell when you are dealing with an Apple product or service because they share the same quality of experience. I for one would love to experience an Apple music label. I think it would be different, and that would be great!

 

[Fwink!]

I dislike country music - so I guess I hate southern white people.
I'm not too fond of Polka music, so out with the Poles & gypsies
I don't dig klezmar music either, so I guess I'm against jews
I'm not a regular classical listener, so you could infer that I don't dead white men.

See where this is going?


Apple needs to develop an INDEPENDENT music channel. Not create the Apple Core Rap Posse.

 

[nxent]

don't mind jay z, but beyonce i can't stand...
an interesting possibility on the part of apple. almost brilliant from a business point of view. if universal is threatening to remove it's business from iTms, it would open the door for other labels to follow suit which would be bad for apple. so it make sense for apple to consider starting it's own record label which would at the very least give apple some type of fall back. but i think this is a bluff aimed at universal and other studios alike. whether apple had a speciific hand in this rumor is irrelevant. it's purpose is to show the record labels that they're merely the middleman and can hence be excluded entirely. this isn't necessarily a move apple wants to take, maybe as a last resort. So with this possibility and real artist expressing interest in an Apple music label, I'm sure universal will be a tad more apprehensive about their next move.

edit,, hoping this post isn't too late, seeing as how off track the forum is....

edit #2. jay z and beyonce are high visibility artist.. ie, artists, like them or not, people have heard of. it provides a bit more credibility to the notion that 'artist are unhappy with Sony and Universal, and hence, willing to leave'. more credibility than the independent artists. it's purpose is to get public opinion, not define jay z as the face of apple...

 

[gkarris]

iPods for music
TV for TV
iPhone for phones
Beyonce for a record label

Apple, are you leaving the computer biz?

"don't you ever for a second get to thinkin'
you're irreplaceable " 😛

 

[dernhelm]

This rumor makes great sense when you consider the real world vision of Steve Jobs. He focuses on the experience, the service offering. Look at what they have already done for indy bands through the free single of the week. This is a natural extension of that philosophy. I hope we finally get a label that is genuinely concerned for the artist/ fan rather than interrogating 12 year old little girls and suing 89 year old grandmothers. Go Steve!

I agree that they COULD make it work - but only by agreeing to take the initiative and go out on that limb far enough to shake things up and make a real statement. That could mean angering a lot of labels, and possibly (for a short while) causing investor angst about the future of the iTunes music store. If Apple's vision is truly long term, and they are willing to take on some short term tribulation, they could possibly be the pebble that starts the avalanche that leads to long term change in the music industry.

That means, however, that Apple will really need to steel itself to take on an industry that has no desire to change. I just don't see anything like that in the cards right now. Apple has enough already on its plate. One of the things investors can hang their hat on is iTMS and commensurate iPod revenue, I don't know if Apple wants to put that at risk right now.

It sure would be cool though.

 

[briand05]

Some people should keep their opinions to themselves if they can't express it nicely (ie Rap is crap vs. I don't like rap).

 

[diamond.g]

An honest question: What the f*** does race have to do with disliking certain type of music? "You dislike rap! You are a racist!", oh give me a frigging break! It just happens that I find rap to be crap. I find the entire rap "culture" to be shallow and repulsive, and that includes all those white people in it! I mean, what merit does a "culture" have where the entire point is to show off, wear humungous gold-chains, drive around in luxury-cars that bounce around, disparage women and generally tell everyone what a cool gangsta you are and how you waste your money or frivolous things (gotta get some of that Cristal!)? What positive things does that give to the society? Answer: nothing.

I never said it did have merit. I was merely finding it funny that the people that pay for the crap that is put out (because most if not all modern music is crap) aren't in the minority.

Um, yes it does. The artists they are partnering with represent certain type of music. And their choices reflect their values and priorities. So they value rap and howling women. thanks, but no thanks. I happen to be more oriented towards rock, and their choices indicate that their priorities are somewhere else.

And who is to say that there aren't more artist wanting to jump ship but are waiting for other (was going to say more successful, but that is subjective) artist to do so first?

What does race have to do with this? Nothing. I dislike rap and the culture that surrounds it. I also dislike R&B with passion. And yes, most rap-artists and R&B-singers are black. No: this still does not have anything to do with race. I also dislike Country with passion, and approximitely 100% of country-singers are white. Does that mean that I hate white people? No it does not. Then why should me hating rap and R&B imply that I hate black people? Becase you are jumping to conclusions and suffer from severe case of double-standards? If I dislike something that some black dude does, I'm racist. I MUST love everything every single black person does, otherwise I'm being racist? No, it doesn't work that way. Even if white people came up with rap, I would still dislike it.

I was never saying you or anyone else were racist. I personally have no problems with any genre of music. But some of the posters here were acting like Apple has done them personally wrong, and I think it is silly.

In America (like most of the world) if it makes money it is pushed to death.

I'm getting sick and tired of people who think that disliking some type of music means that the person is "racist". Liking or disliking certain types of music has NOTHING to do with race, and it has EVERYTHING to do with music!

I also was honestly curious what the ethnic makeup of macrumors is, I mean it already seems like most Apple users are more educated, and more well off (the stuff isn't cheap). So it wouldn't take much to understand why a certain genre's of music are not appreciated/liked/listened to what have you.

I am sorry if what I said came across as sounding racist or accusatory of anyone. That was not my intention. Shoot I wish we could all just get along. 😀

 

[Evangelion]

You're a funny guy. I like how you put quotes around African American. It's cute.

Well, I for one find the term "African-American" to be pretty darn confusing. An example: A school in USA held a competition for the "African-American student of the year". A white student who had emigrated from South-Africa took part to the competition. He was suspended. Why? I mean, when you really think about it, he was the only "African-American" in the school! He was actually born in Africa! So why couldn't he be considered "African-American"? Because he wasn't black? If that is the case, and "African-American" refers to the color of the skin (black), why not just drop this BS and use the term "black"? Why is "African-American" OK, whereas "black" is not?

As for affirmative action, there would probably be a lot less Black people in good jobs. When you say "reverse discrimination" how can that be? Blacks would be shut out with people like you to determine who gets the job.

Since overwhelming majority of people are not racists, blacks would still get good jobs. Things like slavery-repartitions and affirmative actions just instill victim-mentality to the black population and they raise resentment in the other demographics. They would look at blacks and think "why should they receive special treatment?".

Instead of using legislation to basically tell people that "this particular group of people needs special treatment because they can't take care of themselves", we should tell people that white, blacks, reds and yellows are all equal (which they are). Affirmative Action and other legislation like that does the exact opposite.

Affirmative Action might do some good at fixing the symptom (poor jobs etc.), but while it does that, it actually reinforces the cause. It just drives a wedge between whites and blacks and it makes it seem like black people are incapable of taking care of themselves, and they need legislation to do it for them. It just reinforces the victim-mentality and increases resentment in the white population. Instead of focusing of fixing the symptom, focus on fixing the cause.

I for one think that blacks would do just fine even without reverse discrimination. You obviously feel that they need extra help. I wonder that which of us is the "racist" here....

 

[cliffjumper68]

I agree that they COULD make it work - but only by agreeing to take the initiative and go out on that limb far enough to shake things up and make a real statement. That could mean angering a lot of labels, and possibly (for a short while) causing investor angst about the future of the iTunes music store. If Apple's vision is truly long term, and they are willing to take on some short term tribulation, they could possibly be the pebble that starts the avalanche that leads to long term change in the music industry.

That means, however, that Apple will really need to steel itself to take on an industry that has no desire to change. I just don't see anything like that in the cards right now. Apple has enough already on its plate. One of the things investors can hang their hat on is iTMS and commensurate iPod revenue, I don't know if Apple wants to put that at risk right now.

It sure would be cool though.

Steve's open letter regarding DRM might be a clue that they are indeed ready to be that pebble. I agree though some rough waters to face.

 

[Evangelion]

I never said it did have merit. I was merely finding it funny that the people that pay for the crap that is put out (because most if not all modern music is crap) aren't in the minority.

Um, no, you weren't. You replied to my comment by saying (and I quote):

Wow, just wow. Honest question. Are most of the members of the MacRumors forum white? I mean really what is the percentage?

You didn't talk about mony at all, you talked about race. And you were seemingly negatively amazed by my comment. And let me repeat: what does race have to do with this?

And who is to say that there aren't more artist wanting to jump ship but are waiting for other (was going to say more successful, but that is subjective) artist to do so first?

Jump to what? Management of Apple's record-label? Jay-Z and Beyonce will reportedly run the new division. Are you saying that they would also get Metallica, Nightwish, AC/DC and Manowar to sit in the board of directors?

I was never saying you or anyone else were racist.

But you implied it.

I personally have no problems with any genre of music. But some of the posters here were acting like Apple has done them personally wrong, and I think it is silly.

I have no personal interest in this thing, apart from the fact that their new endeavour would propably not interest me, since their apparent choice of management represents a set of values and priorities that I do not share.

 

[Zigster]

Wow didn't know your basic macgeek was so short-sighted.

Why shouldn't Apple become a record label? Why the hell not? Cuz it makes you uncomfortable. Because you don't care for Jay-Z? (a business man if there ever was one).

Straight from Artist to Digital Download, that's how it should be. The Record Companies have been pick-pocketing music for too many years now.

Granted, there would be an unearthly howl and fight from record companies. But I hope Apple puts Beyonce on their home page. Think that will get more hits than the latest imac update? LOL.

 

[diamond.g]

Um, no, you weren't. You replied to my comment by saying (and I quote):

The race (should have said ethnicity) question was actually a separate idea, but I am bad about actually separating my idea's by paragraphs.

You didn't talk about mony at all, you talked about race. And you were seemingly negatively amazed by my comment. And let me repeat: what does race have to do with this?

And by my other comment, ethnicity has tons to do with it. Like I said before the minority doesn't make crappy music profitable.

Jump to what? Management of Apple's record-label? Jay-Z and Beyonce will reportedly run the new division. Are you saying that they would also get Metallica, Nightwish, AC/DC and Manowar to sit in the board of directors?

Well there isn't anything stopping Apple from doing just that. Have major bands from each genre sit on a board and make those kinds of decisions. Actually that is a freaking genius idea. (Seriously, no sarcasm)

But you implied it.

Well I said I didn't mean to come across that way, but I guess that is what I should have assumed it would come across as. My bad.

I have no personal interest in this thing, apart from the fact that their new endeavour would propably not interest me, since their apparent choice of management represents a set of values and priorities that I do not share.

Well I think their choice of management is all about making money, which seems right in line with any business goal. Not agreeing with how the money is made is fine.

I recommend everyone go here, and try to find out when the video may be playing near them. I saw this video while in Hawaii while attending Girlfest. It is actually kinda eye opening on the whole state of Hip-Hop. A short summary would be: It is done because it makes money, and when it stops making money it will go away(more or less).

 

[Lone Deranger]

Indeed... your average rap debacle. The thought of Apple potentially high profile partnering with an individual who expresses himself in such a crass manner is a sad one indeed no matter how you spin doctor it.

As someone who appreciates skillful and knowledgeable use of language I fail to recognise what artistic merit there is in mixing up profanity, contempt for women and mangled up english words to, sort of make them rhyme, with line after line of "uh-huh uhh, uh-huh.. Ge-ge-geyeah, geyeah.." 😕 The grammar is so poor that it's probably better described as entropy of the english language rather than art. Then again, literally anything gets called art these days rendering the word virtually meaningless.

So I suppose I'm a racist too now in some posters books? I guess it could be seen as pretty telling of the educational merits of rap in general that these individuals fail to even grasp the basic definition of the word racist.

http://www.songlyrics.com/song-lyrics/Jay_Z/Miscellaneous/Big_Pimpin/196630.html

 

[nefarious]

Think New Age Label

They don't want the headache. Revenue's by comparison to costs are pale and simply not worth the investment; this is not theory. It's about principles and not personalities (or the cult of). There are simply too many points of failure, conflicts of interest, barriers to entry, etc. You can't be everything to everyone.

I am thinking of a New Age style Label, where Apple offers support on the iTunes store, and perhaps a free Streaming radio station to give people access to the songs, not a Subscription that is for sale or anything as I think that is a terrible idea.

The artists are responsible for doing pretty much the rest, though I can see a Management group handling touring and merchandising for the Bands, but not Apple doing any of this.