I take your point over the possible marketing confusion of the same Mac mini case (even if they brought back the space grey colour to denote M1 Pro/Max) being used to continue the line.
If you assume that the existing case doesn't need a redesign because it could accommodate an M1 Pro/Max and the lower profit margins don't need to be thinned further by developing a newer case, then why couldn't the M series lower CPUs continue in the existing 'overkill' case complete with the silver colour scheme if Apple don't mind about the continuing Bluetooth/Wireless issues - they have certainly not considered it worth addressing for the best part of a decade.
With WiFi 7 coming and 6E routers getting cheaper over the next couple of years I'm not sure why Apple would want to continue to kneecap their entry consumer product with bad RF design. Since Apple "hates" wires , you'd think they would want to encourage more Mini users to go wireless.
The classic case Apple could bump up to a minimal 2.5GbE if not the 10GbE standard. Some folks would still use it wireless, but not the major targets. If they are keeping the same classic case and WiFi antenna what resources are they consuming with that? Practically none. Since the plain M1 , Pro , and Max all solder to different pad/footprint sizes they would still need three logic boards anyways. So if one goes into the "new" small chassis and two go into the "too big" chassis there isn't really any more significant "extra" work being done there.
There is a thing as taking being "cheap" to the way ridiculous zone. It isn't some huge , expensive product to split the two cases. Especially when one is simply the same old basic design have already paid for.
I've made a case for putting the M1 Pro/Max CPUs into a future Mac Pro as entry level SKUs instead. You'd imagine they want to make M1 Max a base SKU rather than start with M1 Max Duo and go up to M1 Max Quad for example.
The M1 Pro/Max would be for lousy Mac Pro. They have about x4 PCI-e v4 lanes. How going to provision a PCI-e card slot on that. Or even a M.2 slot? If talking about a slotless , "Pro" machine with soldered down RAM/GPU/CPU ... the "Mini Pro" would be different how. Apple can have that kind of "Pro" machine easily by just putting the Pro/Max in the current Mini case. Done. "Mini Pro". Not trying to be a "Mac Pro" so limits offending the classic Mac Pro user base. Also not being hypocritical by going back to claiming that "Mac Pro" doesn't need any internal expansion at all.
A new Mac Pro should minimally start at "Max multi-die". If want to cover the headless use case with a no-expansion container with a laptop optimized SoC ... Apple has already has one; the Mini. For most of Mini's lifetime it has been the "headless laptop" enclosure.
The super-thin configuration would indeed be a continuation of the iMac design theme but the renders we have seen so far don't really convince me for air circulation and port placement.
The renders so far have no good air flow. That is the huge problem with trying to stuff Max in the ( or even a Pro).
Apple wanting to hide the input vent is part of the reason why the RF is largely buried on the bottom of the device anyway. If Apple is using the M2/M3 to make it appear to be magically cooled even more so then they have probably forked off from the old chassis metrics.
One of the problems the Mini has had in building volume user base is that it makes so many sacrifices to stay Mini. If split the cases then Apple could "grow" the base of Mini users to the extent it could support two cases. The iMac has two (but not the same size). MBP has three ( and not the same size).
Interesting idea to re-use the existing chassis for the Pro SKU only - and keeping co-location guys happy, leaving the aforementioned new case for base 'Mac Nano'. But is that really a good use of engineering resources to split a low selling line still further? Removing the ethernet port in favour of the iMac 24 brick might allow low end users the option to continue with ethernet as an option.
Engineering resources? As I said above all three different SoCs need a different logic board anyway. So splitting over two cases instead of one where is the major cost increase. Where is the cost in using the same case already paid for? The old case doesn't solve the non-optimal WiFi problem. Save money on probably by not solving it. Maybe, but that is zero engineering utilization not a shared allocation.
Part of the reason the line is "low selling" is because of the "too many" compromises Apple shovels into just using just one highly limited case. 2008->2014 had to wait until could shrink enough of other components to get a bigger fan in there to handle a "desktop" class CPU-SoC. And still was stuck with just a Intel iGPU from the 2014 era. Allowing for a bigger case allows to put a bigger GPU in a Mini which is very likely going to
grow the user base.
The "ethernet on a power brick" is an unoptimized 10GbE solution. Gets worse as go higher still. It is a goofy solution for any system that has room for a Ethernet jack on the primary device. There is still a Ethernet controller internal on the logic board. All it is doing to running extra wires into the brick so have a extra patch cord built into the power supply wire harness. It is a design that is out for thinness over most anything else.
Apple could make the "new Mini" (Nano) desktop footprint be incrementally smaller (e.g., 6.5" x 6.5" ) by ejecting the power supply. Take away the aluminum top while shrinking the height and it also weights less. Cost less to package and ship for Apple over the long term. Probably also easier to VESA bracket into a modular "All-in-one" also with an appropriate stand. Folks who buy Mini's for digital signage and embedded applications will probably take the smaller footprint also as a savings after adjust for internal attachment.
I've always thought if Apple really wanted to improve wifi reception for a new mini case design they'd go micro tower for form factor and produce something like looked a bit like the Time Capsule - better for the wifi aerials especially f they go with a cheaper polycarbonate case.
Tower for what? There are no slots. Time capsule is dead. Apple is probably never going to ship another system with a HDD. Stacks badly ( several "stack a Mini on this" accessories ). Home Theater PC use cases good fit? Nope.
All of the rack-colocate places mount Mini's vertically in the current case. The new thinner one will probably mount vertically with a custom bracket also. So if hyper sensitive the footprint of the vertical , thinner Mini is even smaller.
( higher up front costs for new brackets and possibly external power supply management (and maybe goofy Ethernet placement. But possibly even higher rack density for co-locs that only need an entry mini like horsepower. )
A base M2 unit box with 2 Thunderbolt ports, 2 USB-A, and HDMI but using the iMac 24 (143w) power brick which comes either with or without ethernet? Is that actually going to make it cheaper to buy?
Who says you are going to get USB-A? The iMac 24" doesn't have them. ( Yeah, mostly due to its thinness , but if "thinned out" Mini is the same design folks with the same mindset. ) If leave the USB A off it is cheaper. Two TB4 ports ... like the entry 24" iMac (cheaper version stripped of the discrete USB controller) . Any "for the future" , new case designs probably won't have any USB-A going forward.
If you replace a sizable chunk of high grade aluminum with plastic ... yes that is cheaper to buy. Probably some "responsibly" recycled plastic so not super cheaper, but probably costs incrementally less. It is also cheaper to ship.
It'd be interesting if the base price dropped still further to $599 if they are taking the daring step of losing ethernet going with cheaper materials and I'd suggest with the rumoured more powerful GPU and adequate cooling that there's an opportunity for gaming there which Apple won't take.
I doubt Apple will cut the price even if they cut the costs. Inflation will probably eat anything saved and would have "new" case to pay for. If they gut down to a two port only, no Ethernet Mini maybe. That only because will likely just push most folks back to the $699 price point where didn't gut the ports. If Apple does a Mini Pro that likely will go up a bit in price ( won't start lower than a 16GB Intel model starts now; $1,299 )
I don't think Apple have any issues with using the MacBook Pro name on a 13" device - with or without Touch Bar.
A device with a M1 Pro in it ? No problem. A device with a plain "M2" in it, just builds on the inconsistency of the what the "Pro" branding is suppose to indicate.
What they do need is to give people a reason to buy that model over saving their money and going for the MacBook Air which has the same CPU which has pretty much been the advice since both models were released. M2 might solve this, especially if they allow a 32Gb RAM option.
People buy systems for more than just the CPU cores. If the Macbook keeps the Retina LED screen and Apple pushes the MBA up in price range with a miniLED screen then the MacBook will be the cheaper option.
In the iPad line up "Air" is a modifier for the middle. In the Mac laptop line up "Air" is a modifier for the bottom. Apple could take the new case design inflection point opportunity to clean that up. [ Originally the "Air" on the Mac side was for the middle also. Apple did some goofy things with the "MacBook" entry model and had to put the "Air" there. It is past time to fix that. ]
If they use a M1 Pro in the MBP 13" two port chassis getting to 32GB options is not a problem at all.
Interesting footnote though, if you price up various Mac models with 16Gb RAM and 512Gb SSD:
Mac mini $1099
MacBook Air $1399 (7 GPU cores)
MacBook Pro 13" $1699
MacBook Pro 14" $1999 (8 CPU Cores, 14 GPU Cores)
At the moment, the uplift to the 14" Pro is well worth it if it's affordable, but if the Pro 13 gets the M2 it does make the Pro 13 better value in itself but I think without the option to put in 32Gb there's still a very compelling reason to go Pro 14 for the better screen and more Cores.
If the MBP 13" had a M1 Pro at $1699 yes it would be. There are folks who like the touch bar. There are also folks who don't like PWM miniLED screens. Even bigger group who rather not spend $1,999.
If the "Macbook" gets an M2 and the MBA is stuck of M1 for another 7-8 months it will sell. Also sell if Apple shaves a $100 off because second iteration on an old placeholder design. If the M2 Air gets a miniLED screen then its price will probably creep up substantively. Around the M3 iteration Apple could strip the "Macbook" of the touch screen and drop the price another $100-200 to complete the $999 - $1,299 price place swap. Eventually it could do with a "remodel" on the chassis; just not in 2022.