Apple to Upgrade Fifth Avenue Store Plaza, Temporarily Remove Iconic Glass Cube

Discussion in ' News Discussion' started by MacRumors, Jun 16, 2011.

  1. MacRumors macrumors bot


    Apr 12, 2001

    ifoAppleStore reports that Apple has begun work on a $6.6 million project to revamp the plaza at its flagship Fifth Avenue retail store in Manhattan, home of the iconic glass cube entrance leading to the underground retail space. As part of the project, Apple will be temporarily removing the glass cube to install new pavers on the plaza.


    Workers reportedly appeared on site last night and began fencing off areas around the store to begin work on the project.
    It is unclear whether Apple will be replacing the glass panels of the cube or making other changes to the structure, or simply temporarily removing the cube to facilitate other drainage and paver work on the plaza.

    Apple's Fifth Avenue store opened in mid-2006 as the gleaming flagship of the chain, operating 24 hours a day. Despite the company having opened a number of significantly larger flagship stores around the world in the following years, the Fifth Avenue store has maintained its position as one of the busiest and most-visited stores in the company's retail chain.

    Article Link: Apple to Upgrade Fifth Avenue Store Plaza, Temporarily Remove Iconic Glass Cube
  2. tsadi macrumors member

    Feb 23, 2011
  3. maclaptop macrumors 65816


    Apr 8, 2011
    Western Hemisphere

    Depite the trendy area, iTermites and a super species of iBugs have eaten away at the very foundation of said "Glass Palace".
  4. crisss1205 macrumors 6502a


    Oct 7, 2008
    This is truly an amazing store. I passed by there a few times over the past couple of years and it still looks amazing, especially since it is right next to Central Park.

  5. alent1234 macrumors 603

    Jun 19, 2009
    slow news day, huh?

    now the bloggers are tracking apple building permits?
  6. jonhaxor macrumors regular

    Jan 1, 2007
    I live not too far from there and typically avoid that place like the plague .. (unless I need to pick up a shiny apple widget at 1AM) .. it's always crawling with tourists, and the street vendors have turned it into a sidewalk nightmare on weekends

    great location though for apple to attract business - just down the street from 30 Rock on the most heavily trafficked area of 5th ave.
  7. bigjnyc macrumors 603


    Apr 10, 2008
    Same here, I live and work nearby and that place is a tourist attraction.. it's always so full in there with gawkers and tourists buying ipod shuffles just to say they bought something there. Then you have a bunch of kids from nearby schools or just hanging out in the summer, so playing with any of the machines before making a purchase is nearly impossible.
  8. RalfTheDog macrumors 65816


    Feb 23, 2010
    Lagrange Point
    We the tourists dump lots of money into your fantastic city. I will admit that when I am in NYC, I also avoid the tourist traps. When I need to pick up a shiny Apple Trinket, I usually go to the store around 60 something and Broadway. (I like the dog bowl filled with water they keep by the door.)
  9. shurcooL macrumors 6502a

    Jan 24, 2011
    This is where I first saw the iPhone 4 in person back when it was only out in US, during my visit to NYC. :D
  10. Koodauw macrumors 68040


    Nov 17, 2003
    Steve wants to try out some of that new curved glass they are to use on the new campus.
  11. Malty macrumors newbie

    Jun 14, 2011
    Proud to say i've visited last year. Didn't know it was open 24/7 though. You learn something new everyday
  12. coder12 macrumors 6502a


    Jun 28, 2010
    Replace it all with rounded glass? :)

    edit: ninja'd!

  13. macse30 macrumors regular


    Jul 30, 2009
    Remove all that to replace some pavers? Right, and I got your iPhone6 for you right here.
  14. sammich macrumors 601


    Sep 26, 2006
    Heh. They could use that curved glass to make a giant apple (with the chunk taken out too).
  15. RawBert macrumors 68000


    Jan 19, 2010
    North Hollywood, CA
    Beautiful. I'd love to visit someday.

    HA!!!! :D
  16. crisss1205 macrumors 6502a


    Oct 7, 2008
    Oh, I know. I never go inside or on that side of the street. If I need to go to an Apple Store while in the city I go to SoHo or West 14th street. But I live on Long Island so I usually go to Roosevelt Field or Manhassset.
  17. theheadguy macrumors 65816

    Apr 26, 2005
    I say it's fine as it is. I love the idea of upgrading an already amazing store, but, ****... in this economy give us a break on the product price instead of spending it on non-essential curved glass.
  18. GQB macrumors 65816

    Sep 26, 2007
    I do hope that the keep the cube and not go to a Louvre-style pyramid.
    There's something really '2001 Monolith' about the cube that just grabs you when you first see it.
  19. GQB macrumors 65816

    Sep 26, 2007
    So go to the one in the Meat Packing district.
    5th Ave store is meant to be a zoo. Its a landmark.
  20. chequepoint macrumors member

    Dec 4, 2007
    They need to swap it out with a low-iron starfire type glass.. that nasty green tint is ugly.
  21. dccorona macrumors 68020


    Jun 12, 2008
    so let me straight...I'm about to go to new york for the first time in my life, and the apple cube isn't even gonna be there? Wow, that's awesome
  22. Mac'nCheese Suspended


    Feb 9, 2010
    Still a lot of non-apple related place to visit.
  23. room237 macrumors 6502

    Oct 20, 2008
    Queens, NYC
    They need to redesign the entrance. You have people standing around that MUST experience the elevator as if it were a ride at Disney, so they block the flow of the stairs while they wait. The congestion is mind boggling at times. I hate to blame the tourists, but they don't seem to understand the flow of things there.
  24. room237 macrumors 6502

    Oct 20, 2008
    Queens, NYC
    It's an Apple store. It's not the Louvre.

    Check out the Met, it's on 5th ave. It's also quite nice.
  25. AppleScruff1 macrumors G3


    Feb 10, 2011
    This is truly news worthy. I wonder if they are painting any stores?

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