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Well, Apple always sets conservative targets. Setting a low target won't hurt you too much, setting a high target and missing it will.

I'll bet they were expecting a lot more than 1%, but wouldn't say so publicly.

That's probably true, and smart business policy, but it's still impressive growth. I'll bet not even Apple expected to have 20-times that number in short order. And none of the competitors in the phone space expected them to do well at all.
 
You must really dislike ATT's iPhone metrics then, as they not only report just activations, but those activations also include whenever the phone is sold or handed down to someone else. Thus a phone can be (and often is) counted multiple times.



Note that Apple also reports shipments from the factory, not actual end sales.

Yes, I disike the practice no matter who does it. It's the process I find silly, not who does it.

As for Apple reporting shipments and not sales, this is news to me. You usually resort to facts in your posts, so you clearly have something in mind that I'm overlooking. In this week's quarterly results they talked about sales, so I'm not sure what you are referring to.
 
Note that Apple also reports shipments from the factory, not actual end sales.

Not the impression I've gotten based on watching the numbers. Apple talks about how many units of X were *sold*, not *shipped*, and the two have different meanings in industry. Shipped means "sent from the factory to distributors", where sold means "left a store with a sales receipt". (Early in the life span of most recent Apple products, there's not usually a significant difference between the two, though.)

Shipped is an easy number to have accurately, and paints a broad picture, but is easy to manipulate by dumping a load of product into channels. As such, it's really only useful as a measure of the company's confidence in the device.

Sold is tougher to get, because you've got to get sales numbers from retail in a timely manner. Apple has an advantage over most in being able to report this metric, because they make a significant chunk of their own retail sales in their own stores.

Activations is an easy number to get for phones and other devices with cellular contracts, but appears to be easily (and frequently) manipulated by counting the activation of replacement devices.

The most accurate metric is also the one that is never reported, because there hasn't been an easy and reliable way to measure it. That's devices currently in active use. With the launch of iCloud, Apple will actually be able to get that information, so I'd expect to see a report of how many iDevices are accessing iCloud after it's launch.
 
That's probably true, and smart business policy, but it's still impressive growth. I'll bet not even Apple expected to have 20-times that number in short order. And none of the competitors in the phone space expected them to do well at all.

Absolutely, it's hugely impressive. Not only becoming the #1 leader in the sector by units sold, but to do so with a high-end, high margin device is incredible.
 
Wow!! Record profits again, announced yesterday, and now this. I can't believe how much better my life has become in 24 hours!!! Just knowing that Apple overtook Nokia gives me goosebumps. I'm feeling a bit giddy, please forgive me. I'm on top of the world.
 
This a result of more than 4 years of incompetency, disorganization, complacency, arrogance and just plain lack of skills.

Nokia were getting too complacent even before Apple showed up, then they waved off Apple as a non-competitor, big mistake and even a bigger mistake was that they didn't see that touchscreen was the future!

If it wasn't for Apple we'd still be using this... Nokia N87 dual slider, cancelled prototype because of Apple.
nokia_n87_c_prototype.jpg


Then when it really hit them they scrambled and delivered subpar product after subpar product.

And finally they killed themselves with the February announcement of Symbian's death. Sales dropped sharply, they started to drop before that too cause rumours started going around about Nokia switching to either Android or WP7.

smartphoneshipmentsq211.jpg
 
I think this article has it right on what Nokia should be doing to save their butts:

"Why Nokia is Toast"

I'll quote the last part that sums up what he thinks Nokia should do now (that they have tied their plan with Microsoft though honestly the whole article is worth reading):

However, now that Microsoft has been embraced, the winning strategy for Nokia is clear: Sell only two phones.

There is huge, unmet demand in the world for a phone that does nothing but make calls. Nokia can and should design and build the ultimate minimalist, tiny, super-reliable cell phone that does not connect to the Internet. It should have the best-possible call quality, have the best antenna possible and should measure battery life in days or even weeks. Nobody cares what the operating system is.

Second, Nokia should design and build the ultimate smartphone based on Windows Phone 7. It should provide a much better call quality than the iPhone (not hard to do), have a better camera, better screen, better everything than existing smartphones.

The company should ban Symbian, MeeGo, all product forking, ugly design and the use of numbers in model names. It should embrace radical minimalism and beauty in all hardware and marketing.

In other words, Nokia should embrace the winning Apple strategy. Getting in bed with Microsoft means the Google strategy is off the table. That leaves only one winning strategy left.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_4 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8K2 Safari/6533.18.5)

From the way some haters talk I thought android was the top selling smart phone.
 
No suprise at ALL. Ever since N95, N82, E71... Nokia just went downhill from there
 
Though the thing is the game has changed. Apple changed it. It's now not a battle of devices, but a battle of eco-systems. This is what Apple changed for the industry.

And you know what ? In the battle for eco-systems, Apple can sell as many devices as they like, other eco-systems are bigger and growing faster. ;)

And exactly which ecosystem is bigger? Which has more apps, media content, 3rd party peripheral/accessory support, developer support, and user base than iOS?

I'll give you, that Android is/was growing faster, but that will change as well.
 

well that charge shows how explosive the growth of the smartphone market has been and really only Nokia really failed to capitalize on it. Everyone else had a huge amount of growth in the past 2 years compared to Nokia which has a loss.

Also I see Samsung could end up taking top spot from Apple based on it as it is growing faster.
 
From the way some haters talk I thought android was the top selling smart phone.

Android is many phones, by many different manufacturers. This article is specifically talking about companies, not devices. Apple now sells more smart phones than any other company.
 
There is still the uncertainty of Google's IP situation (which may affect Android.) This in turn may affect Android-based handsets.

I would say safe to say not going to happen. It is still at least 12 months away in the best condition but chance are it will be several years before it is all finished.

WP7 is starting to gain some traction so for samsung and others those sales will increase as well.
 
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From the way some haters talk I thought android was the top selling smart phone.

You need to differentiate between a platform and a handset. Then you'll understand. ;)
 
...
In the end, who cares. There's plenty of eyes for everyone to profit off of. Nokia killed itself with the Elop move and basically telling their users that if they bought Nokia devices right now, they were buying into a dead eco-system.

Agree. Nokia didn't jump on the Android eco-system. HTC, for example, hedged their bets and built Windows and Android devices. Nokia could have built Symbian and Android devices (eco-systems) and still be in better shape than today.
 
When I began getting cell phones, I only wanted NOKIA, but only the really HARD SHELLED ones that were impossible to hurt when dropped. I was very hard on my phones back then. I loved those things because for me, I just wanted to make a phone call and nothing more. Bought an iPhone in 2007 and it's served me well to this day -- never dropped!
 

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Agree. Nokia didn't jump on the Android eco-system. HTC, for example, hedged their bets and built Windows and Android devices. Nokia could have built Symbian and Android devices (eco-systems) and still be in better shape than today.

I think it would have been nicer to keep MeeGo afloat alongside WP7. :(
 
see people keep talking about 2 ways to measure things by devices apple kicks ass as #1 and in eco system ppl tend to think that the eco system is made up by the iphone alone and that is a mistake the eco system should include the ipad and ipod touch which puts 220 mill devices sold even if only 70% of that is all thats left in the market still is an incredible number of possible buyers and when you consider the fact that the number of purchased apps and other goods on each platform still apple is on top..... and when you consider use OF THE DEVICE IT SELF SEEMS LIKE ios STILL DOMINATES THE WEB ..... if we look at satisfaction IOS is yet again on top..... if I look around me... well my boss and her boss just got new company phone(SPRINT) HTC EVO 4G... it replaced their BB's and lets just say one of the folded and went back to the BB the other played with my IPHONE for a total of 1 hour and gave up the company paid phone to instead buy her own iphone lol yea according to her (now 3 months after) she rather pay the bill her self if it saves her the problems..... Im happy being the one stuck with maintanance of the computers and phones in our small branch I have enough with tthe accient PC's to also have to worry about brand new phones that wont behave.... sorry for the rant..... but really am tired of ppl point out one side of the story and saying that adroid beats the iphone in some respects still..... lol so there you go please point out if Im wrong but u can either count device (eg. iphone vs HTC EVO) or IOS vs ANDROID and it seems to me apple leads both ways....

You write very long sentences without any punctuation. It is pretty hard to read what you write, rant or no rant.
 
When I began getting cell phones, I only wanted NOKIA, but only the really HARD SHELLED ones that were impossible to hurt when dropped. I was very hard on my phones back then. I loved those things because for me, I just wanted to make a phone call and nothing more. Bought an iPhone in 2007 and it's served me well to this day -- never dropped!

Oh man, I had that phone!!! That was my first cell phone that had mobile web on it.
 
Note that Apple also reports shipments from the factory, not actual end sales.

Actually they never say "shipped"... They say how many were sold and how many are in the channel. This past quarter... 20 million sold, 6 million in the channel. This doesn't mean they shipped 26 million devices either as there were already devices in the channel at the beginning of the quarter.

It's easy to figure that out... They made 13.3 billion on sales of 20.34 million, which gives them an average selling price of $654.
 
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You must really dislike ATT's iPhone metrics then, as they not only report just activations, but those activations also include whenever the phone is sold or handed down to someone else. Thus a phone can be (and often is) counted multiple times.



Note that Apple also reports shipments from the factory, not actual end sales.

Apple reports actual sales.
 
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