Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Tops U.S. PC Customer Satisfaction Survey for Eighth Consecutive Time

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,957
39,954



asci_2011_pc_survey.jpg



The American Customer Satisfaction Index (ASCI) today released its latest results on U.S. consumer satisfaction in the personal computer industry, with Apple topping the charts for the eighth consecutive year and setting a new company high for ratings.
Apple's record of customer satisfaction preeminence in the personal computer industry continues unabated in 2011, as the company adds another point to its already exceptional score. At 87 (+1%), Apple outdistances its nearest competitor by 9 points.

"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%," remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. "Apple's winning combination of innovation and product diversification--including spinning off technologies into entirely new directions--has kept the company consistently at the leading edge."
Click to expand...
Apple's score of 87 rose by one point over last year's score of 86 that had been its previous record high in the survey. This marks the third straight year that Apple has held a nine-point lead over its nearest competitor in the industry.

Article Link: Apple Tops U.S. PC Customer Satisfaction Survey for Eighth Consecutive Time
 
Article Link
https://www.macrumors.com/2011/09/20/apple-tops-u-s-pc-customer-satisfaction-survey-for-eighth-consecutive-time/
They should really include some of the larger botique PC manufacturers in this poll. It would be a lot closer.

Tony
 
Apple are not only superior products that are bought by superior people they also have a superior customer service and reliability experience.

I love :apple::apple::apple:
 
In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%
Click to expand...

Ugh. It sickens me that I didn't buy like 5,000 shares ten years ago. I'd be living on an island in the Pacific right about now.
 
Tones2 said:
Superior people. :rolleyes:

Tony
Click to expand...

Apple is by far the most popular brand with high net worth individuals

Despite a deep deep global recession Apple has grown and grown and has sold high end kit like they were tins of beans so the people with money who have weathered the recession have Apple as the brand of choice, the sales figures say it all

Superior people financially yes
 
yea, overpriced hardware manufactured buy $0.80 per hour sweatshop chinese labor.
 
TheSideshow said:
Says the guy in debt, I bet...
Click to expand...

I have no debt thank you unless you include a mortgage in which case the same applies to 99% of people who own a property

I organise and manage exhibitions for a living and have a sideline in motorsport which brings in steady money too so luckily have weathered the recession and can treat myself to Apple kit
 
ad2435 said:
yea, overpriced hardware manufactured buy $0.80 per hour sweatshop chinese labor.
Click to expand...

Come on, every company on the list would use Chinese labour, add the likes of Sony and Panasonic into the mix as they rely on Foxconn too

The idea that every gadget on the market is manufactured on campus at the tech company's American factories is laughable, every company on that list uses chinese labour to keep cost down, don't be so high and mighty
 
Mattsasa said:
oh I see, yes I would agree with you
Click to expand...

Can't compare though

If they sell 1000 units a year and 900 customers are satisfied that would make their approval rating higher than Apple that sell millions in a year

I have never heard of this company
 
Mattsasa said:
sorry.... what do you mean by larger botique PC manufacturers?
Click to expand...

I meant BOUTIQUE (spelled it wrong).

Velocity Micro, Falcoln NW, Digital Storm, Maingear, Origin, Puget PC - even Voodoo and Alienware even though they were acquired by HP and Dell but probably still operate autonomously.

All of these company probably score higher than 87% in most customer satisfaction surveys out there. It's not strictly a fair comparison given the relative size of Apple vs these makers, but STRICTLY in terms of customer satisfaction they certainly would score as high if not higher.

Tony
 
Shrink said:
Love them übermenschen.

Must be great to be a superior being. :rolleyes:
Click to expand...

Look at the stats of the Top 2

Deepest recession in 70 years

Apple (with the more expensive products)- Going from strength to strength, selling more high end products than ever

HP - Forced out of the business

Apple do aim at the rich and high achievers and it is paying off spectacularly
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back