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Apple Tops 'World's Most Admired Companies' List for Tenth Year in a Row

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Apr 12, 2001
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Apple has been awarded the number one spot on Fortune's annual list of the "World's Most Admired Companies." The 2017 list marks Apple's tenth consecutive win as the most admired company in the world according to Fortune, which collected the data from 3,800 executives, analysts, directors, and industry experts to end up with the final ranking.

After Apple, the top five slots are rounded out by Amazon, Starbucks, Berkshire Hathaway, and Disney. Last year, Alphabet ranked in second place but the company has fallen down to sixth in 2017. One of Apple's direct rivals in the hardware and software space, Microsoft, has been placed in the ninth spot in a tie with Facebook.


Fortune ranks companies through a collection of "key attributes of reputation," including areas like innovation, people management, social responsibility, and quality of products/services. This year, however, Apple's industry rank wasn't reported "due to an insufficient response rate in the computer industry."

Like in previous iterations, Fortune started the list by looking at a collection of the 1,000 largest U.S. companies ranked by revenue, along with 500 non-U.S. companies with revenue of $10 billion or more. The list was then further whittled down to 680 companies in 28 countries, and Fortune survey collaborator Korn Ferry Hay Group began asking the 3,800 experts to rank companies on the nine criteria.

Article Link: Apple Tops 'World's Most Admired Companies' List for Tenth Year in a Row
 

Kabeyun

macrumors 68030
Mar 27, 2004
2,977
5,580
Eastern USA
I'm surprised Tesla is nowhere to be found on this list.
I don't think they're big on the social responsibility radar. You could argue that pushing batteries over petrochemicals is indirectly socially responsible, but I don't think that's what Fortune or the rankers mean.

Tesla is also not yet turning a profit. Don't know if this matters for the "admired" rankings, but I'd think a company's sustainability should factor in to how well it's admired, or at least respected, by industry experts.
 
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dannyyankou

macrumors G4
Mar 2, 2012
10,051
19,127
Westchester, NY
I don't think they're big on the social responsibility radar. You could argue that pushing batteries over petrochemicals is indirectly socially responsible, but I don't think that's what Fortune or the rankers mean.

Tesla is also not yet turning a profit. Don't know if this matters for the "admired" rankings, but I'd sure want a company's business model to be sustainable for me to admire it.
Let's wait and see, they're 35k model is already in very high demand. I think that will help them out a lot.
 
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dannyyankou

macrumors G4
Mar 2, 2012
10,051
19,127
Westchester, NY
Hmm MacRumors you seemed to have missed this more intriguing article

Google Tops Apple as the World’s Most Valuable Brand
http://fortune.com/2017/02/02/google-tops-apple-brand-value/

There is no Apple bias here is there?
Maybe they missed that story, but they've written about it before-

https://www.macrumors.com/2014/05/20/google-overtakes-apple-brand/

Also, admired and valuable mean two completely different things. If anything, it's biased to try delegitimize, one story by pointing to another unrelated story.
 
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diipii

macrumors 6502a
Dec 6, 2012
618
551
UK
No company on that list is "admired". No body, except an american, admires a company whose only function is to make more money and is not choosy how that's achieved.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
35,139
37,423
Hmm MacRumors you seemed to have missed this more intriguing article

Google Tops Apple as the World’s Most Valuable Brand
http://fortune.com/2017/02/02/google-tops-apple-brand-value/

There is no Apple bias here is there?

The poster (Who doesn't read the article) distorts the difference between "Valuable" and "Admired."

And to answer your question about "There is no Apple bias here is there?"

It's called Macrumors for a reason. Hence the website title and it's sub points on how they report Apple related rumors/news.
 
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Pakaku

macrumors 68020
Aug 29, 2009
2,360
2,640
Kind of funny how Apple is categorized under the industry of Computers... Where's that Mac Pro update Tim?!
Believe it or not, but everything they produce with silicone inside counts as a computer.

Does everyone on this website seriously need to spin every article into a "whining for a Mac Pro" argument?
 
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Kabeyun

macrumors 68030
Mar 27, 2004
2,977
5,580
Eastern USA
Let's wait and see, they're 35k model is already in very high demand. I think that will help them out a lot.
Last I heard, there were about 400,000 deposits for a Model 3, which would take them about 80 years to make at current capacity. We'll see how it plays out.
 
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Parasprite

macrumors 68000
Mar 5, 2013
1,698
144
Kind of funny how Apple is categorized under the industry of Computers... Where's that Mac Pro update Tim?!
For what it's worth their smartphones and watches are technically computers.

Too bad they only sell watch bands now.
 
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uscgrad

macrumors member
Feb 9, 2017
40
15
What's the metric for any of this, 'social responsibility' - how do you measure that? I agree with Apple at #1 but what about Air BnB, Tesla, Snapchat, Instagram?
 
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Glassed Silver

macrumors 68020
Mar 10, 2007
2,096
2,561
Kassel, Germany
Haters what happened? I thought Apple was failing.oh wait, you're all just a bunch of nagging babies XD
I can't speak for the haters, but quite commonly it's people like you who try to make it personal.

Do you have anything of substance to add to the matter? This list is created by a company (Fortune), there is no actual massive study and to be frank, the popularity of a company certainly hasn't dipped with Average Joe, at least not all that much, what has dipped is their level of care, but your username and your relatively recent dedication to it (2015) leads me to believe that your opinion differs greatly and that is a-ok, just know that some folks are used to an Apple that tries a lot harder and doesn't forget about categories of users that you may not fall into. Lucky you, because trust me, I'd love to be all around content with Apple again and stop worrying about the future of the quite expensive, but often depended upon products I buy from them that stay uncontested in many regards, but very contested in others...

Glassed Silver:win
 
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