I think it could be pretty cool you could program each key to launch a specific application or do a specific task. or you could re-arrange the keys in a non-qwerty fashion for people who don't have any qwerty keyboard experience. the possibilites don't stop there you could use it for a brand new iPod Newton (didn't apple buy a bunch of palm employees?) any application of touch screen displays could be put into use for the iPod or the newton or you could put it on the iMac etc...