Apple TV 3 EOL?

[MacsRgr8]

It seems you cannot buy the Apple TV 3 anymore.

http://www.apple.com/shop/buy-tv/apple-tv

 

[mallbritton]

That was expected sooner or later.

 

[styymy]

It seems you cannot buy the Apple TV 3 anymore.

http://www.apple.com/shop/buy-tv/apple-tv

Correct, there is a confirmation thread further up here on macrumors.

 

[MacsRgr8]

Correct, there is a confirmation thread further up here on macrumors.

Ah, okay.
Couldn't find the other thread.

 

[LiveM]

Can still buy from the New Zealand site.

 

[JeffPerrin]

I can't imagine Apple not having a low-cost option for keeping customers in the Apple services loop while on the couch.

Perhaps a cheaper "streaming-only" product is on the way, more in line with Google's Chromecast or Amazon's FireTV stick? Thoughts?

 

[mallbritton]

That's highly unlikely. Apple doesn't play in the cheap end of the pool.

 

[oldmacs]

Poor poor decision given the number of schools and businesses who use these things as Airplay conference room displays.

 

[mallbritton]

When has Apple ever produced a "low-cost option" for anything? Apple is a premium personal electronics company. They don't go after the "cheap" end of the market. They leave that to companies like Dell, HP and, frankly, Amazon. So it's not a poor decision on Apple's part since they are going after "profit share" rather than "market share."

 

[JeffPerrin]

By "low cost", I mean relative to Apple. i.e.; in-line with a $69 entry-level version of the ATV.

 

[mallbritton]

I really don't think that's going to happen.

 

[Scarpad]

I really don't think that's going to happen.

so much for Apple Music Support