Mac Rumors is forecasting a launch for a new apple TV in June. It would have an updated processor, more memory and more content. That's nice but my question is, why would anybody buy one. I have to assume that if they increase content it would also be available on ATV 2 and 3's. It won't be 4K and until shown otherwise I have to assume it still won't be able to connect to my iTunes library. I would bet that if apple cuts content deals with providers Roku or someone else will follow. The big draw to the ATV over Roku is the ability to tie it into an apple home ecosystem; airplay and homesharing. If apple can't get that right with the ATV 3 why even bother releasing an ATV 4? Apple should make its current products work before releasing the updates.