i've long read this sub forum and greatly appreciate all your insight. one thing is really bugging me. i keep hearing complaints about the Bravia's. but despite the price, most LCD (and even some plasma) fans swear by them as the dogs. i mean, Lord Steve Jobs (c/o apple) chose them to showcase the hardware at his Temples...i mean shops. is it a dodgy batch...? are you sure you have got pixel mapping 1:1 with no enhancers on...... ? help?