Mac Fly (film)
macrumors 68040
I don't really see video content as upping hardware sales much tbh. Apple TV is on most mainstream hardware, not just Apple's (and most people have all the other big content apps also). The subscriptions are largely their own revenue stream, which is fine, I just personally feel as a company by dropping content Apple could be a much more focused product company—akin to something like Porsche. Several of these services could be canned tomorrow and Mac and iPhone and iPad hardware sales would continue as before. The fitness app is because they make Apple Watch, but again, there is nothing stopping them from partnering with ten different fitness apps and trimming more fat to focus the entire company on:While this will be the case forever. Apple sees it as a way to drive sales of their own content, and hardware they sell. At the least, since the App is on many TV's already (without any hardware from Apple). Just getting 1 out of 10 or a 100 people to sign up is worth the effort.
Apple is in a unique position to attract users to that content. By making it easier to view (ATV hardware and or just the TV app). Mobile devices (many people have iPhones, iPads). So by providing content as well. Especially sports. Will get more subs to ATV. And possibly more hardware sales (iPhones, iPads, ATV). Since you can buy your movies, music, and TV shows. All in one place. Nicely organized, and with you where ever you go.
Hardware innovation, quality and performance, software design and reliability, systems efficiency (software with hardware), pro apps (still no drag-and-drop design app), Siri and synching, developer relations, customer service and retail.
Services such as TV is an app away and can be solved by someone else—in fact, there are already too many players in that space. Like Porsche not producing petrol, to continue the car analogy.
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