Question. Have you read the source article? It’s probably worth it, instead of quoting a clickbait title. It paints a very different picture. It’s a very Netflix focussed article and makes comparison with Apple noting that no one actually knows what or why things are happening. Some of the quotes in that article are also very telling and fly directly against the article in Macrumors. Balanced reporting is important, as are sources. Try reading the
actual article and you may have a different view on this story. Here are some useful quotes missed out on the article O.P.
Yet as studios and streaming services across Hollywood cut back after years of record spending and record losses, Apple is also looking to make its streaming business more sustainable.
Some Apple employees push back on the Nielsen figures, arguing they are inaccurate and incomplete. Nielsen only measures US viewing on certain devices. And if you exclude Netflix, Apple’s share of top shows isn’t that far behind most of its peers.
But there is no question that Apple has learned from several years of investment and is now trying to bring more discipline and strategy to its Hollywood operation.
Disney, Warner and Paramount have all fired staffers, according to the article and they also say that Apple hasn’t, but do need to reign in costs, as have Amazon and Netflix.
I said from the outset that I believe this is about efficiencies and everything in the actual Bloomberg article points to that. The only doom and gloom on Apple TV is because people are not reading the source material and they put their own spin/bias on it. People need to sit back, take a breath and look at the facts.