Yesterday, 2 new updates popped up on my TV screen, and I allowed apple TV to update, after it updated, it reset itself, I'm using my laptop while this is going on, Apple TV never powers back up WTH!! I try everything to allow it to reposer back up, including disconnecting the power cord, still nothing. It's less than a year old, so I try to read the serial number off of the box to contact apple, every time I key it in, it says incorrect ser#, and prompts to retry, can't find the box it came in, to get serial number off of it, any suggestions other than go waste another $100 Dollars.