I think a lot of people are missing the point here. People on this forum keep repeating that they would like more codec support, upgradeable and customizable codec libraries, games, DVR functionality, etc. There are units that do all these things, and they are called Windows Media Centers, and they cost at least two to three times more. And for those who say that you would be better off spending a little more money and buying x or y, I agree. People could also spend a little more and buy a Lexus rather than a Toyota, but that's not for everyone. I'm not saying that TV is going to be huge, but I do think it's on the right track, with its only major competitor being the big, more complex, more expensive XBOX360. I see the draw though... if you pay $60 a month for cable and watch 30 shows, you could just get them off iTunes for the same amount and keep them. Maybe people won't need DVR anymore.