Why would that make them idiots? They don’t need to sell ads, so there is not point to targeting demos.
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Apple TV+ Executive: 'We're Not Doing Demographic Programming'
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Why would that make them idiots? They don’t need to sell ads, so there is not point to targeting demos.
Yea I would say it's unlikely also, but it just feels like one of those companies that may be available one day and could align well with Apple. Maybe they would just overpay also.
No one is and idiot but demographics don't just target advertising strata. They can target men, women, children, sci-fi fans, fantasy lovers, horror, etc.
Their debut shows seemed to be demographically targeted towards adults primarily, then ok for teens, and finally ok for young children. 6 show are TV-MA or higher, 4 shows are either teen oriented okay for them to view, then you have kid and family.
Without looking, I'd guess that mirrors Apple's current demographic make up. Mostly adults. Lots of teens. Kids.
What makes you and your friends think Apple will be “totally focused” on services? If anything, better hardware is the key to driving the growth of services revenue. Cook seems to be able to hire the right people to support Apple’s long-term strategic objectives.
The state of Apple’s hardware has never been better, imo. iPhone, iPad, Watch, AirPod, HomePod are all great products, and Apple has a growing installed base of highly satisfied customers.
But most meaningful to long-time fans is the renewed importance—evidenced by the increased attention, effort and R&D—Cook has placed on the Mac product line. It’s actually quite heartening.
Is it perfect? Nope. But the resurrection of the Mac mini and rebirth of the Mac Pro lays waste to the “Apple doesn’t care about the Mac” and “Tim Cook wants everyone to buy an iPad instead of a Mac” BS that’s posted here ad nauseum.
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Interesting that no one has posted any evidence that contradicts Van Amburg’s statement that Apple doesn’t program for demos.
If Apple says the sky is blue, the negativity posters will invariably say no, the sky is green. And of course, they’ll then be offended when they’re called on their crap posting—all the while offering nothing of value with respect to a substantive discussion. But that’s the Internet for you ¯\_(ツ)_/¯
If Apple says the sky is blue, the negativity posters will invariably say no, the sky is green. And of course, they’ll then be offended when they’re called on their crap posting—all the while offering nothing of value with respect to a substantive discussion. But that’s the Internet for you ¯\_(ツ)_/¯
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The only few titles for the beginning so we are not talking about quantity. About quality: we will all check it soon and decide
They will not try to recover the money spent in 1 month. I think what Apple will do is obligate carriers to sell ATV+ to its customers. They can always force carriers to inlcude ATV+ as a bundle at the expense of the cariers of course or else they will not be allowed to sell iPhone. They have done this before..
Apple makes Comcast and Charter sell iPads, other devices as part of mobile deal
Apple made Comcast and Charter agree to sell iPads, Apple TVs and other lower-volume devices as part of the cable companies' deal to offer the iPhone on their mobile service.
Every movie or tv show has its target audience. Do you think they expect 12 years old will watch For All Mankind? I know you are just trying to defend your beloved Apple but saying that there programming is about quality not by demography is a straight up lie whether you like it or not. I don't even understand what it means. The way I see it its pure marketing trying to differentiate ATV+ from other streaming services. But it is what it is, ATV+ is the same with all streaming services with a little bit of its own flavor.
Apple is sitting on a huge money and they need to spend it. I think spending it on Mac devices is not productive for them because they can no longer compete with PC, its not that Mac + macOS is a bad combo but Apple has little interest on it because its not like a phone were people will upgrade almost every year and of course everybody needs a phone and not all of us needs a desktop or a laptop. With almost everyone using a smartphone Android or iOS, when it comes to profit the next best thing is to provide subscription services for smartphone users and thus we have Apple Music and ATV+. Mac devices are actually in a sad state right now and I don't think it will improve anytime soon.
Not necessary, there aren’t any ads on AppleTV+.
For that same reason, Apple doesn’t have to target the demographics that are most valuable to advertisers—those who purchase or influence the purchase of the crap advertisers are pushing.
...as far from men as they're willing to go.
"No one here is sitting around saying we need to find the next show for males 18 to 34..." Clearly.
Puns intended.
I can envision a series from scratch, randomly right now. I can create a plot, conclusion, etc. without ever once considering who will be watching it. I can even discuss the concept with others, and they can give feedback ... like or dislike the idea, without ever considering other viewers.
And when we’re done, we can then realize what age group the series created is best suited for. Ultimately, just because something has age ratings, does not mean it was created with that group in mind. One thing does not necessarily have anything to do with another. Furthermore, I can later market that series to a specific age group, and it does not mean the series was created with that age group in mind.
It seems people are so stuck on the classic paradigm that they do not realize it’s actually possible to still have those things, without specifically designing the show for that purpose.
They are basically saying the creators were just allowed to create without having to focus on “but this sentence wouldn’t be appealing to a five year old, lets change it” ... nah, they just created. A kind of free artistic expression. The marketing, ratings, etc was factored later.
It’s very possible to create something enjoyable that way.
And when we’re done, we can then realize what age group the series created is best suited for. Ultimately, just because something has age ratings, does not mean it was created with that group in mind. One thing does not necessarily have anything to do with another. Furthermore, I can later market that series to a specific age group, and it does not mean the series was created with that age group in mind.
It seems people are so stuck on the classic paradigm that they do not realize it’s actually possible to still have those things, without specifically designing the show for that purpose.
They are basically saying the creators were just allowed to create without having to focus on “but this sentence wouldn’t be appealing to a five year old, lets change it” ... nah, they just created. A kind of free artistic expression. The marketing, ratings, etc was factored later.
It’s very possible to create something enjoyable that way.
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Not necessarily. If share value increases because of the mere existence of Apple TV+ on the market, that's already profit. Also, large companies such as Apple and Google often add services that technically aren't profitable on their own but are an integral part of the larger ecosystem and a means to further incentivise people to use Apple products or to keep using them. I do get your skepticism though. I suppose it's a 50-50 chance of it going either way, though I suspect Apple will do its best to make it a success even if just barely.
Although I agree with your assessment, most content indirectly will have a target demographic whether or not the creator is thinking of it at the time
For example, the Morning Show draft may not appeal to people that don’t care about drama in the news room or social politics
Indeed. Also, it’s possible that even the creators of the series had demographics in mind.
The only thing Apple is really asserting is that they didn’t pick the series based on a need to fill an age group slot. They picked it based on their like or dislike of the pitch / concept (or even script). But it seems others are concluding that as not being possible, just because the series has an age rating which doesn’t necessarily have anything to do with that at all.
I guess you haven't been listening to Tim's conference calls on the direction of the company. It also says a lot about how long you've been around and purchased Apple hardware if you think this line up "... has never been better...". It really says a lot.