What is so great about roku?
For our uses I'd say the following (not in any specific order):
1) No line of sight remote (I know you can use iphone/ipad/ipod to control AppleTV but it's more of a hassle.. you can also do the same with the Roku)
2) Apps, while we have a lot of content in iTunes, it is nice to be able to get to UV, Google Play, etc... also nieces and nephews enjoy some of the games (the remote has some motion controls).
3) PLEX - I know this is another "app" but PLEX alone is a very BIG reason we use the Roku. With Plex I was able to box up our DVD/BluRays and store them out of the way.
4) The Remote has a port for headphones. This comes in very nice when my Wife has homework to do and needs the room to be quiet, and I'm working and need something on in the background. It means we can still be together while we do things each of us need to get done.
5) You can add a micro SD for additional storage if needed. I"m not sure if this allows for more buffering or just more apps, but either way I haven't yet needed to add storage and we don't seem to have any buffering issues.
6) The remote doesn't vanish into every crack in a chair/couch.
7) USB support
8) Supports more file types
9) Universal search (search for content across sources)
I'm sure different people have different reasons
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