As the title states why does Apple bother with Apple TV for UK market given it is so limited? For a start let's take BBC iPlayer as an example - I can use iPlayer on my iMac but I cannot stream it from the iMac through to Apple TV then onto my large screen TV. However, if I had an iPad I could do exactly that i.e. stream from the iPad using BBC iPlayer through Apple TV onto main TV, why one and not the other? Secondly, films - with the poor Broadband infrastructure in the UK plus many consumers on capped download limits is streaming films or even downloading them really feasible? May be a nice tidy solution for the U.S. market with Hula etc. but for the UK a complete waste of £100 - shame really as it does have potential.