I like the idea of an Apple TV. However at the moment I just don't feel it is worth the cost. 40GB version would not be worth getting and the 160GB version is so expensive for what it is. I would like to see Apple bring out a FULL HD (1080p) version that can compete with blu-ray. They also need to have a better way of getting content on to the unit. In the UK we have Lovefilm. Here you can rent blu-ray discs for a monthly subscription and there are many tariffs available. What would make Apple TV attrative to me is this: Full HD & TrueHD audio (I am sure the new Nvida chips they are using can process 1080p HD) Bigger HD - 320GB/500GB Then iTunes Store should have a subcription model for Movies and TV content. There could be unlimited tariffs and capped tariffs. Also a subscription for TV shows. I feel it point less to buy TV shows especially as in the UK most TV is Free (apart from the license fee). It be so cool to wake up in the morning and have last nights TV downloaded to your iPod/iPhone ready to watch or downloaded to you Apple TV ready to watch when you want. Who else thinks this is an appealing product/service?