Apple TV holds 2% market with streaming devices industry

[Realityck]

Just look at Apple's website on the TV related HW, services, apps, and accessories. You have to scroll half way down the page before getting to the ATV4K:

TV & Home

Simply connect Apple TV, HomePod mini, and other accessories to experience a smart home that runs flawlessly across your devices.

www.apple.com

Removed text

Still the hierarchy of this part of Apple site is dumb, why does Apple need to confuse consumers?

If you trying to sell the Apple TV 4K why are you placing it among all of these topics on the same visual line to look at?

How come you block cloud based MS games with Apple store, yet you sell the X Box Wireless Controller?

 

[Juicy Box]

Thats the Apple TV app link,

No, it isn't.

It is the "TV" icon at the top of the screen. It just places the ATV4K down the page quite a bit, which starts with the ATV+. Look at this screen shot and the red circle:

 

[Realityck]

Frankly I’m surprised at 2% how close Apple TV is to the competition.

It doesn’t seem like Apple has even paid much attention to the product rarely upgrading it.

The market still seems to be up for grabs. A lower priced option could generate greater interest but it’s the chicken and egg scenario. Content is still rather sparse. Covid didn’t help.

Yes its seems Apple has been sitting on their thumbs with a ATV4K that came out 3 years ago.

 

[Realityck]

No, it isn't.

It is the "TV" icon at the top of the screen. It just places the ATV4K down the page quite a bit, which starts with the ATV+. Look at this screen shot and the red circle:

View attachment 949756

My mistake, I thought The Apple TV app was highlighted, that's just the way it looks. I was looking at the confusing 2nd row that de-emphasis's the actual hardware value, it should be more visible.

 

[zorinlynx]

My favorite thing about the Apple TV is its portability.

I have a TV in my office and a projector in the bedroom; I watch stuff on both of them. I love just picking up the ATV and taking it to the bedroom and having the same environment there. I just leave a power cord and HDMI at each location I use it.

If I used built in streaming software or something more elaborate this would be a pain and the two devices wouldn't be in sync.

 

[Plutonius]

I would have thought that Roku would be higher on the list.

 

[ipponrg]

I would have thought that Roku would be higher on the list.

Like AppleTV, its numbers are focused domestically not globally.

 

[Realityck]

Like AppleTV, its numbers are focused domestically not globally.

TCL and Phillips uses Roku TV interface. Roku currently sells most of its streaming devices in North America, and also has a smaller presence in the United Kingdom, France, Ireland, Mexico and a number of Latin American countries such as Brazil.

 

[bousozoku]

It's surprising to see that FirefoxOS is still out there, in use.

Given that TCL uses Roku connections almost exclusively, I'd expect Roku as software to be higher.

As well, LG and WebOS don't seem to match, but the cheapest TVs may not use WebOS.

 

[Realityck]

It's surprising to see that FirefoxOS is still out there, in use.

Given that TCL uses Roku connections almost exclusively, I'd expect Roku as software to be higher.

As well, LG and WebOS don't seem to match, but the cheapest TVs may not use WebOS.

The pie chart on the left is vendors percentage of their deployments of TV and video streaming devices across 27 major countries. The pie chart on the right is vendors platform environment percentage share.

So LG has 8% of all streaming devices as of Q1 2020, and 7% of all devices running Web OS. LG sells UHD BD players that have apps as a example not Web OS based. That is what the small difference is about.

Comparably Apple has 2% of all streaming devices as of Q1 2020, and 2% of all devices running tvOS.

 

[ipponrg]

It's surprising to see that FirefoxOS is still out there, in use.

Given that TCL uses Roku connections almost exclusively, I'd expect Roku as software to be higher.

As well, LG and WebOS don't seem to match, but the cheapest TVs may not use WebOS.

Panasonic I think bought Firefox OS

TCLs have a mix of Roku and Android. TCL seems to be not too happy with the Roku relationship. In the Uk, Skynow is Roku based, but Sky pushes sales on SkyQ. Rokus are more popular in the US because of the price entry point. I think internationally there will be a few factors that come into play including price, user experience, and content.

The elephant in the room though is the “Other” category. There is a reason Netflix is massive globally

 

[bousozoku]

Panasonic I think bought Firefox OS

TCLs have a mix of Roku and Android. TCL seems to be not too happy with the Roku relationship. In the Uk, Skynow is Roku based, but Sky pushes sales on SkyQ. Rokus are more popular in the US because of the price entry point. I think internationally there will be a few factors that come into play including price, user experience, and content.

The elephant in the room though is the “Other” category. There is a reason Netflix is massive globally

I was thinking about some early devices that barely could run Netflix, Hulu, Vudu, Crackle, etc. being in the Other category since they were the equivalent of feature phones when the smart phones arrived.

I still remember when Roku was a device to play iPod music but couldn't decode the encrypted, protected format. I'm thinking that Roku doesn't want to bother with language translation, so that could be a problem in global use. Just like Vizio, they want money, not to give their best.

 

[Realityck]

The elephant in the room though is the “Other” category. There is a reason Netflix is massive globally

That 49% pertains to something that allows streaming apps to be running on a vendors platform. I first was wondering if that is applicable to phone/tablet/desktop OS's. If you consider the total number of TVs, players, and set-tip boxes, does that pretty much equal all the phone/tablet/desktops out there?

Certainly not against streaming hosts IMHO.

 

[ipponrg]

That 49% pertains to something that allows streaming apps to be running on a vendors platform. I first was wondering if that is applicable to phone/tablet/desktop OS's. If you consider the total number of TVs, players, and set-tip boxes, does that pretty much equal all the phone/tablet/desktops out there?

Certainly not against streaming hosts IMHO.

A lot of vendors’ platform actually leverage the same shared 3rd party middleware for their streaming stack. I think the combine of all set top boxes and other connected devices can make up a large number, but I don’t think any single connected device in the other category will exceed the ones in the named category

 

[cynics]

The AppleTV is a product they put together from the parts bin. The SoC is specifically designed for an iPad and/or iPhone. RAM, NAND, etc all from identical from parts manufactured for other products. Even the remote is using the touch screen controller from the iPhone 5S and such.

Not knocking it, in reality doing it any other way would be wasteful.

As far as updating it. Why? To do what? And more importantly what hardware do they currently have sitting on a self that can do that? Most of us only want upgrades because its easily affordable, however at the rate TV panel tech is evolving (faster) I rarely see someone buying a new 75"+ TV each year. Maybe there is some but most people want the 100 dollar product to evolve and be upgrade quick but they want there 2500 dollar product to last forever.

The longer we wait the better the product will be by the very nature of where the parts used for it comes from.