Really. This is all I hear these days. Because Apple hasn't done anything with it. What exactly needs to be done with the Apple TV. It handles everything all my medias including streaming movies from the sorry WiFi signal strength from all the upstairs -- without a hitch at a quality perceptively rivaling upscaled DVD. And I connected with component/optical, not even HDMI as my HDMI port on that TV is already taken up. They could add iTunes Store purchases, as much a revenue-generator for Apple as user featured or extra storage or shared network store at user's option from USB port on back. What else does it need? You want media streaming over Internet from Apple TV? Apple did that with iTunes a long time ago, any iTunes library, anywhere. Until some goon hacked it into a music piracy front-end. Apple would have to add security to it. Sony manages this with PS3 to PSP streaming over Internet, but a household at most owns one PS3 and maybe two PSPs, so nobody complains about authorized device limits. My Apple TV just sits there and plays music and movies through my good A/V system and an HDTV. Which is why I bought it. I can't imagine what more people expect. We got YouTube, for all that's worth. What else do people want?