I am very OCD with my movies and cd's. I like to buy the physical disc and have the cases for them. I always copy my cd's into iTunes for my iPhone. Also, the last three movies I have bought come with Digital Copy. I still like buying the disc to have a physical copy, but now the Apple TV is looking very tempting since the Digital Copy. Anyone else feel the same way? I am really looking into buying one. I don't have a Blu-Ray player, or even a HDTV, is it still worth it, or should I get a HDTV first?