from cnet au "Another big question mark was the file formats that Apple TV would support, and here we have some clear answers. It goes without saying that Apple TV will work with any standard iTunes format. Audio formats include AAC, protected AAC (from iTunes Store), MP3 and variable bit rate MP3, Apple Lossless, AIFF and WAV. But the bigger news is that it supports wide-screen, high-definition video, more specifically 1,280x720 at 24 frames per second, aka 720p. That means you will be able to view movies and TV shows at better-than-DVD quality -- as long as you can get them from iTunes Store. Other video formats include H.264 and protected H.264 (from iTunes Store), 640x480 at 30 frames per second; 320x240 at 30 frames per second; and MPEG-4, 640x480 at 30 frames per second. Finally, Apple TV supports all standard photo formats, including JPEG, BMP, GIF, TIFF, and PNG; you can view photos in slide shows on your TV" SO DOES THIS MEAN ... that those formats will play even from non itunes downloads ??? can i download a movie from a non itunes source and play it on apple tv ??