Apple has generally held its price points. I've got nine Apple TVs, three of them I bought this year
Yes, that's $90 that just went poof. It's not a huge deal but it's the point, I've always counted on Apple being a solid value. The price of the iPad hasn't went down. It's always held that value point, the iPhone
The same.
I can only think that Apple TV is having sales issues which could be related to the fact that there hasn't been a new model released in years and now there's competition in the field.