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Apple today shared the first trailer for the fourth season of Apple TV+ original "The Morning Show."


Season four begins set in spring 2024, nearly two years after season three's merger between UBA and NBN, now operating as UBN. The story confronts issues of truth and trust in an era of deepfakes, conspiracy theories, and cover-ups. Reese Witherspoon and Jennifer Aniston return, both starring and executive producing. Showrunner Charlotte Stoudt and director Mimi Leder remain at the helm.

The ensemble includes Billy Crudup, Mark Duplass, Nestor Carbonell, Karen Pittman, Greta Lee, Nicole Beharie, and Jon Hamm. New cast members are Aaron Pierre, William Jackson Harper, Boyd Holbrook, Marion Cotillard, and Jeremy Irons.

Season four's trailer highlights Bradley's pursuit of a cover-up story, Alex's clashes with podcaster Brodie, corporate tension within UBN, and an FBI raid. Subplots involve Cotillard's Celine Dumont, Greta Lee's Stella, and Pierre's Miles in tangled professional and personal dynamics.

Apple emphasized the series' awards pedigree: season three earned 16 Emmy nominations and a second win for Crudup. Across earlier seasons, Aniston won a SAG Award, Crudup secured Emmys and Critics Choice honors, and Leder received Emmy nominations for directing.

Seasons one through three are available now on Apple TV+. Apple TV+ costs $9.99/month with a 7-day free trial, or three months free with new Apple device activation.

The Morning Show season four premieres on September 17, 2025, with new episodes streaming weekly through November 19.

Article Link: Apple TV+ Shares 'The Morning Show' Season 4 Trailer
 
All these terrible shows getting renewal but Mythic Quest had another 2 seasons of story to tell easily 😿

How did this, See, Invasion, Mosquito Coast get so many seasons collectively but some of their absolute gems don't

The morning show is giving they just had the idea to hire a bunch of star cast but forgot to make a good show with a coherent direction apart from that

Some of the Special Episodes of Mythic Quest are some of my favorite TV episodes bar none. Dark Quiet Death, need I say more. Quarantine, Everlight, Sarian...Mythic Quest had so much more to give.
 
Don’t know why Apple is involved in streaming business. Makes no sense for a focused company
And it doesn't seem like it's independently profitable, they lump it in with Services which includes app store gatekeeping plus Google just paying them outright to be search indexed to search volume which are the real reasons it grows every year, they just have some other services to say they're doing something
 
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Such a good show. I did loose a bit of interest after Steve Carrell's character was eliminated, but enough was left to keep me engaged. I actually despise Jennifer Anniston and the small blonde trollish female actress, but I found them to be surprisingly good and had to admit they performed well.
 
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I’m not sure what everyone got in their underwear, but The Morning Show has never been about liberal woke agendas. It presented both sides from deeply flawed yet still human angles. While not everything clicked, if you’re at all interested in the news, it’s a highly entertaining series.
 
There's no stopping people replying to every tv+ post to always exclaim they never watch anything on it, hate it even though they haven't watched anything on it, found everything, and I mean everything, awful on it, and the usual "stick to computers" brigade.
but it is true. Why would a phone and computer company make movies? Makes no sense at all
 
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All these terrible shows getting renewal but Mythic Quest had another 2 seasons of story to tell easily 😿

How did this, See, Invasion, Mosquito Coast get so many seasons collectively but some of their absolute gems don't

The morning show is giving they just had the idea to hire a bunch of star cast but forgot to make a good show with a coherent direction apart from that

Some of the Special Episodes of Mythic Quest are some of my favorite TV episodes bar none. Dark Quiet Death, need I say more. Quarantine, Everlight, Sarian...Mythic Quest had so much more to give.

Simple. It’s because this isn’t your private universe and you’re not the only one on earth.
 
because iphones are a small computer :p with chip inside, RAM, storage, GPU and operating system and even with USB interface
Apple isn't a music company but they made the iPod and iTunes and Apple Music. They make services that enhance their products. The iPhone enhanced their business with the App Store; Apple TV+ enhances it with content. Apple doesn't have the same numbers as Netflix or Disney+, but millions of people subscribe to AppleTV+ in some way. You choose not to watch any of it for whatever reason, but many others do
 
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but it is true. Why would a phone and computer company make movies? Makes no sense at all
Apple are now an ecosystem with integrated services connected to their devices. Music, movies, TV shows, file storage, cloud services, gaming, all part of the plan to keep you in the system. All tech companies do this in some form or other. Tech (as we've seen with Siri and AI) has taken a passenger seat with all these other things, which is why innovation is perceived to be stalling in the phone, computer, tablet arena. This model of business can't continue without any one of these things failing sometime into the future. It happens to every company that tries to over capitalise beyond their core market.
 
I’m not sure where else the plot could go when all the women cry about how oppressed they still are after they fired and/or killed all the men in the show.

Nothing left to do but become a bunch of angry lesbians and divorce each other for domestic violence, then blame that on “the patriarchy.”

Might as well tank the whole show in a glorious ball of fire at this point.
 
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