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My take on this show is that it found its proper form in season 3. It figured out what it was. Not a top tier Succession-ish drama, but also not dumb-ish Yellowstone-style prime time soap. It’s something in between and didn’t seem to know it. When a show doesn’t know what it is, it comes off wrong.

The first two seasons I was frequently on the verge of dropping it but the cast kept me going. Season 3 had genuinely entertaining episodes where I was like “Damn, that was good!” If they can keep that going, I’m all in.
 
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but it is true. Why would a phone and computer company make movies? Makes no sense at all
Why would a cloud computing company with a "gift shop" make movies at all.

Looking at you Amazon.

Personally, I have enjoyed a bunch of Apple original content. This particular show isn’t in that bunch.
 
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Why would a cloud computing company with a "gift shop" make movies at all.

Looking at you Amazon.

Personally, I have enjoyed a bunch of Apple original content. This particular show isn’t in that bunch.
Apple is a marketing company that happens to make phones and computers. Anything else they can sell as part of a “lifestyle” product or service to fill out the ecosystem and keep people increasing their RPC/Y they will do.
 
All these terrible shows getting renewal but Mythic Quest had another 2 seasons of story to tell easily 😿

How did this, See, Invasion, Mosquito Coast get so many seasons collectively but some of their absolute gems don't

The morning show is giving they just had the idea to hire a bunch of star cast but forgot to make a good show with a coherent direction apart from that

Some of the Special Episodes of Mythic Quest are some of my favorite TV episodes bar none. Dark Quiet Death, need I say more. Quarantine, Everlight, Sarian...Mythic Quest had so much more to give.

Mythic Quest should have ended after two seasons. The quality fell off the cliff.
 
Apple are now an ecosystem with integrated services connected to their devices. Music, movies, TV shows, file storage, cloud services, gaming, all part of the plan to keep you in the system. All tech companies do this in some form or other. Tech (as we've seen with Siri and AI) has taken a passenger seat with all these other things, which is why innovation is perceived to be stalling in the phone, computer, tablet arena. This model of business can't continue without any one of these things failing sometime into the future. It happens to every company that tries to over capitalise beyond their core market.
This is not completely true. Ecosystem does not mean that all parts of the ecosystem are to be made by one company.
 
Apple is a marketing company that happens to make phones and computers. Anything else they can sell as part of a “lifestyle” product or service to fill out the ecosystem and keep people increasing their RPC/Y they will do.
This does not mean that all products or services should be made by Apple.
 
Have never watched this show. Will give it a try and watch a couple of episodes. Looking forward for all the new shows on TV+
 
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