Apple TV+ Show 'Ted Lasso' With Jason Sudeikis Launching August 14

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Actor and Saturday Night Live alumnus Jason Sudeikis's "Ted Lasso" series is set to launch on Apple TV+ on Friday, August 14.

The original Ted Lasso content​

Sudeikis played Ted Lasso for the 2013 NBC Sports English Premier League coverage, and now he is reviving the character for his new television show.
Sudeikis plays Ted Lasso, a small-time college football coach from Kansas hired to coach a professional soccer team in England, despite having no experience coaching soccer.
In addition to starring in the series, Sudeikis is also an executive producer alongside Bill Lawrence, known for his work on "Scrubs."

Apple has been adding new television content to Apple TV+ on a regular basis, yesterday premiering "Central Park," a new animated series from Loren Bouchard and earlier this week adding all of the old episodes of "Fraggle Rock."

Article Link: Apple TV+ Show 'Ted Lasso' With Jason Sudeikis Launching August 14
 
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Williesleg

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Oct 28, 2014
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I don't understand these types of thing. I can't imagine it will sell more hardware, but seems like it's something that helps retain who they have in their walled garden.
 
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ipedro

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Nov 30, 2004
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I don't understand these types of thing. I can't imagine it will sell more hardware, but seems like it's something that helps retain who they have in their walled garden.
To understand the need for AppleTV+, you just have to understand how Apple has always functioned, controlling the entire experience: "We make the whole widget" said Steve Jobs famously. Back then, Apple made the hardware, the operating system and they made reference apps while allowing third parties to follow behind and offer their own apps on the platform.

Today, the time spent on Apple's devices, that used to be on apps, has been superseded by a different kind of content: video. And it's not even close. Video content is now by far the number one use for these devices. For Apple to continue to "make the whole widget", they have to move beyond just apps and also produce their own video content on par with the content giants. It doesn't mean restricting others, just offering that reference model that enables others to compete against.

With people spending more and more time inside of streaming services' own apps and user experiences, that UI begins to become what Apple users are exposed to the most. Had Apple not created AppleTV+, those giants would begin to increasingly influence how Apple devices are used and you'd have your Apple experience determined by outside third parties in the same way that Facebook had sought to create an internet within the internet, apps within their own apps, taking over the default experience. For an example of how that was already happening, look no further than the way Netflix had started pushing Apple around and dictating their own terms, preventing Apple from building the TV app the way they had liked to.

With AppleTV+, that upper hand has been levelled. Apple is now an emerging threat to Netflix' model, just enough that they'll have to play Apple's game if they want to continue to compete. I think that looking ahead, we'll have healthy competition with a set of services all offering content in Channels in the AppleTV app, AppleTV+ being just one of them.
 

Duncan-UK

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Sep 17, 2006
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oh god I can only imagine this...

I hope in the first 30 seconds of his character being in England somebody informs him that NOBODY refers to football as Soccer...
 

AngstyKylo

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Jan 17, 2018
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I don't understand these types of thing. I can't imagine it will sell more hardware, but seems like it's something that helps retain who they have in their walled garden.
I haven't heard anyone mention watching something on Apple TV here in the UK, having said that it was kind of the same with Netflix only 7 years ago, House of Cards and other supposed must watch content changed all that.

It won't be free with new devices if it takes off, otherwise they'll carry on stealth charging people for something they don't really need. Personally an option to take £60 off a new Apple iPad or iPhone if you have no desire for it would be good. I thought getting things for free was being the product...
 
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Ar40

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I haven't heard anyone mention watching something on Apple TV here in the UK, having said that it was kind of the same with Netflix only 7 years ago, House of Cards and other supposed must watch content changed all that.

It won't be free with new devices if it takes off, otherwise they'll carry on stealth charging people for something they don't really need. Personally an option to take £60 off a new Apple iPad or iPhone if you have no desire for it would be good. I thought getting things for free was being the product...
People on Twitter are referring to Apple TV+ as the "Hipster Amazing" streaming service. The people who do discover it are raving about it. Mostly of the back of the original launch shows, Servant, Mythic Quest, and Defending Jacob so far.
 

macduke

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Jun 27, 2007
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After watching that video, are they seriously considering stretching out this gag for multiple seasons, much less one? We get it, the guy is a dumb American who confuses football with soccer (football) because they have the same name. There's the joke. A whole TV series? For real though?
 

Akzel

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Mar 18, 2008
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My thoughts exactly. It’s a funny gag for a 3 minutes YouTube video, if you stretch it to even a full episode, it will become boring, no matter how good the actor is.
 
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eicarr

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Dec 21, 2005
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The thing I like about current and upcoming appleTV content being so dull, dry, depressing, sparse/infrequent and mainly hard to watch that I don’t even have to make a decision about renewing. Apple will have to buy a studio with a back catalog before the free trials run out. Hopefully that studio can make fun, fast paced shows with good payoff endings.
 
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Ar40

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Mar 31, 2017
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The thing I like about current and upcoming appleTV content being so dull, dry, depressing, sparse/infrequent and mainly hard to watch that I don’t even have to make a decision about renewing. Apple will have to buy a studio with a back catalog before the free trials run out. Hopefully that studio can make fun, fast paced shows with good payoff endings.
That is all your opinion. I think Apple's shows are exciting, fun, uplifting, and not at all difficult to watch. Have you even tried Mythic Quest or Home Before Dark? Yes, Defending Jacob is serious and somber, but it's an amazing show with a dedicated fanbase (probably the most popular show on ATV right now).

I am having an easy time deciding to renew, because I need to see how these shows which have blown the socks off me are going to continue their stories. Cannot wait for more See, Servant, For All Mankind, Morning Show, Home Before Dark, Mythic Quest, and Little America.
 
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Duncan-UK

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Sep 17, 2006
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Which is weird since the word “soccer” is a British invention.
Ah but we specialise in inventing things and then never using them. IIRC it was a shortening of the word "Association" which was used really to belittle and distinguish the working man's game of football from Rugby Union which is the toffs version of Rugby over here. There's also Rugby League which is the working class version of Rugby. Like most things in England there's a huge amount of class snobbery involved. For example as late as (IIRC) 1960 the English cricket season would commence with a game at Lords called "Gentlemen vs Players" where the amateur, privately wealthy cricketers were the gents and the professionals were the players.

Of course adding to the rich confusion is that Derby County a venerable English Football Club used to play their games as a stadium called "The Baseball Ground"...
 

cmaier

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Jul 25, 2007
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Ah but we specialise in inventing things and then never using them. IIRC it was a shortening of the word "Association" which was used really to belittle and distinguish the working man's game of football from Rugby Union which is the toffs version of Rugby over here. There's also Rugby League which is the working class version of Rugby. Like most things in England there's a huge amount of class snobbery involved. For example as late as (IIRC) 1960 the English cricket season would commence with a game at Lords called "Gentlemen vs Players" where the amateur, privately wealthy cricketers were the gents and the professionals were the players.

Of course adding to the rich confusion is that Derby County a venerable English Football Club used to play their games as a stadium called "The Baseball Ground"...
Which is precisely why we Americans fixed it fer ya. ;-)
 

BuffaloTF

macrumors 65816
Jun 10, 2008
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oh god I can only imagine this...

I hope in the first 30 seconds of his character being in England somebody informs him that NOBODY refers to football as Soccer...
Except for the fact the term was created there and it wasn't until the 80s that it changed because the NASL had Pele... that and the fact it's still used:

 

Duncan-UK

macrumors 6502
Sep 17, 2006
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Except for the fact the term was created there and it wasn't until the 80s that it changed because the NASL had Pele... that and the fact it's still used:

yes but that’s the crass television for idiots ITV and soccer aid rolls off the tongue better than football aid
 
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