"They love me, they really love me!".....yes ATV+ is loved by critics circles and award show attendees. But it's wider appeal is suspect IMHO. I know that some others love ATV+ but I'm dubious, again, of tangible wide appeal. I assume Apple needs in the ballpark of 30 million paid subs to make it revenue neutral. I suspect their not close to that in paid subs.
I've mentioned this before (repetition is so repetitive) but Apple's wide appeal series (and the first series from the actual Apple Studio) is coming -- Masters Of The Air. 200+ million budget, Hanks/Spielberg-huge names producing it, probably highest res native filming, action-history-drama-comedy(the book is very good), a series that will appeal across multiple generations. If they can just get Band of Brothers numbers(number on HBO from 2001), ATV+ could add 10 million paying subscribers in just a few weeks (and be able to pitch to these new viewers a new iPhone, M2X laptops, Awatch 8 and! Pong: The Next Chapter' coming to Apple Arcade 😅)