Apple TV (Television) Design Concept

Apple Key

macrumors 6502a
Original poster
Jan 4, 2012
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Since there are so many rumors about Apple coming out with a TV, I thought I'd put together a mockup with my take on what it should look like.

This is really just for fun. Let me know what you think. :)
 

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dgalvan123

macrumors 6502a
Feb 16, 2008
677
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I like the concept design, but this resurrects the debate as to what the point of an Apple-branded television set is anyway.

What you've mocked up here is basically just a regular HDTV with the ATV interface that is already available via the ATV set-top box.

I can't understand why Apple would try to get into this market. Why would I pay a premium to switch out the TV screens I already have when I can get all the same functionality for $99 (ATV2) on any television set I could buy?
 

Apple Key

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Original poster
Jan 4, 2012
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I like the concept design, but this resurrects the debate as to what the point of an Apple-branded television set is anyway.

What you've mocked up here is basically just a regular HDTV with the ATV interface that is already available via the ATV set-top box.

I can't understand why Apple would try to get into this market. Why would I pay a premium to switch out the TV screens I already have when I can get all the same functionality for $99 (ATV2) on any television set I could buy?
I understand what you're saying, but this is pretty much purely for aesthetic value. The screen itself was just to show something on it so that it's not empty. I have no idea if they will make one, but I think they could find a way to add value for the user.

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Cool Design,

I personally believe it will follow the aluminum trend

Image
Thanks!

I think black works better for a television because it is all about the display itself, and when you are watching it, it can more easily disappear to the user.
 

maturola

macrumors 68040
Oct 29, 2007
3,861
1
Atlanta, GA
I understand what you're saying, but this is pretty much purely for aesthetic value. The screen itself was just to show something on it so that it's not empty.

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Thanks!

I think black works better for a television because it is all about the display itself, and when you are watching it, it can more easily disappear to the user.
I don't disagreed with you, black works better, but Apple may not agreed with us ;), for what it worth most of the front part is black.
 

Apple Key

macrumors 6502a
Original poster
Jan 4, 2012
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I don't disagreed with you, black works better, but Apple may not agreed with us ;), for what it worth most of the front part is black.
True, they seem to be putting aluminum on almost everything nowadays. Except for the current Apple TV...
 

ftaok

macrumors 603
Jan 23, 2002
6,147
1,169
East Coast
Since there are so many rumors about Apple coming out with a TV, I thought I'd put together a mockup with my take on what it should look like.

This is really just for fun. Let me know what you think. :)
Not bad, but you really should lose the "chin".

Cool Design,

I personally believe it will follow the aluminum trend

Image
This is more in line with my taste (read: no chin) ... but I think I would prefer square corners.

Also, where are the speakers? Not everyone uses an AVR. Just noticed the speakers are on the back.
 

Apple Key

macrumors 6502a
Original poster
Jan 4, 2012
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Not bad, but you really should lose the "chin".

This is more in line with my taste (read: no chin) ... but I think I would prefer square corners.

Also, where are the speakers? Not everyone uses an AVR. Just noticed the speakers are on the back.
Not sure what you're referring to as the "chin".
 

ftaok

macrumors 603
Jan 23, 2002
6,147
1,169
East Coast
You mean like the one on Apple.com? I doubt they would hide the design in plain sight like that. Plus, I believe this image was made to look extremely generic.

http://store.storeimages.cdn-apple.com/2409/store.apple.com/Catalog/regional/amr/appletv/img/product-hero.jpg
That image on apple.com is very old. They're using a generic looking TV set so that they aren't giving any other manufacturer free publicity.

Personally, I like square corners. The rounded ones remind me of HP monitors. Not a sleek TV.

I do like the idea of putting messages in the "chin". Not sure if it would be readable from 8 to 15 feet away (traditional viewing distances in the US).
 

skedssays

macrumors newbie
Jun 24, 2011
23
1
I already have an appletv, it's just my 42 inch with an apple tv 2 velcro'd to the back...figure I'd save myself $2000
 

basesloaded190

macrumors 68030
Oct 16, 2007
2,691
5
Wisconsin
That image on apple.com is very old. They're using a generic looking TV set so that they aren't giving any other manufacturer free publicity.

Personally, I like square corners. The rounded ones remind me of HP monitors. Not a sleek TV.

I do like the idea of putting messages in the "chin". Not sure if it would be readable from 8 to 15 feet away (traditional viewing distances in the US).
Always thought that picture was based off the Kuro design.
 

Omne666

macrumors 6502a
Sep 16, 2010
503
0
Melbourne, Australia
I already have an appletv, it's just my 42 inch with an apple tv 2 velcro'd to the back...figure I'd save myself $2000
How close to the unit do you sit?? I ask because Im wondering the remote of my ATv2 won't work beyond a certain distance (18 feet) and also needs LoS for signal. If I strap the ATV to the back, I think I may have communication issues between the remote and the ATV.
 

omenatarhuri

macrumors 6502a
Feb 9, 2010
628
93
Here's a mockup I just made.

Image
Ufff... no more black+aluminum thank you very much.

I wish they'd bring back the pure white designs. Or hey, maybe they surprise everyone by resurrecting CRT-technology and the original iMac design along with the current TV-sizes (40 - 55") thus creating the biggest TV available. :p
 

.Mat

macrumors newbie
Mar 6, 2012
5
0
Nothing new here. This is identical to the Apple Cinema Display.

Base is too high also, and I doubt that's the remote that it'll come with.
(All the following pending the idea IF THIS WERE REAL)

I see why it doesn't seem like that would be the remote they would use, but I also believe they would try as hard as they could to make it that.

Referencing things like the 1984 Macintosh campaign and pretty much the Mac in general up to now they are all about getting less buttons and more options with those buttons.

Example:
Holding down the center button could power on and off the tv.

Hit menu and you get four options, one for each arrow: a # pad, a input select, a menu, and a Short cut menu.

Then for normal control you could use the arrows out of menu to navigate channels up and down, as well as volume side to side.

Now if they do their market research right they might find that it isn't wanted to navigate the whole tv with that, but if that's the case I believe they will also make a new apple remote that will operate the tv and be backwards compatible with everything the classic remote did.

All just ideas... But wouldnt it be cool.
 

Apple Key

macrumors 6502a
Original poster
Jan 4, 2012
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(All the following pending the idea IF THIS WERE REAL)

I see why it doesn't seem like that would be the remote they would use, but I also believe they would try as hard as they could to make it that.

Referencing things like the 1984 Macintosh campaign and pretty much the Mac in general up to now they are all about getting less buttons and more options with those buttons.

Example:
Holding down the center button could power on and off the tv.

Hit menu and you get four options, one for each arrow: a # pad, a input select, a menu, and a Short cut menu.

Then for normal control you could use the arrows out of menu to navigate channels up and down, as well as volume side to side.

Now if they do their market research right they might find that it isn't wanted to navigate the whole tv with that, but if that's the case I believe they will also make a new apple remote that will operate the tv and be backwards compatible with everything the classic remote did.

All just ideas... But wouldnt it be cool.
I completely agree with you that they will want to keep it as simple as possible. Simple is always best.

I just think that the remote will be more similar to an iPod touch (although probably differently shaped) and have a touch screen which can change into a keyboard and be adaptable for other situations (i.e. change controls depending on what task the user is doing).

And of course you will be able to control it with your iPhone or iPad.
 

maturola

macrumors 68040
Oct 29, 2007
3,861
1
Atlanta, GA
Believe or not, I do believe the TV will have a remote very similar to that, if not exactly that, the big deal about the iTV will be Siri, all you need to do is hold down the center ('home') bottom and talk to the TV. no need for anything else, only basic funtions as Pause/play, volume, Rwd/fwrd.
 

Apple Key

macrumors 6502a
Original poster
Jan 4, 2012
561
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Believe or not, I do believe the TV will have a remote very similar to that, if not exactly that, the big deal about the iTV will be Siri, all you need to do is hold down the center ('home') bottom and talk to the TV. no need for anything else, only basic funtions as Pause/play, volume, Rwd/fwrd.
I think the fact that you would have to hold down the button would defeat the purpose. Therein lies the problem. It needs to be waiting and listening at any moment, and yet not be able to be controlled by anyone in the room so that children don't continually mess with the channel while their parents are in the middle of watching something.
 

.Mat

macrumors newbie
Mar 6, 2012
5
0
I completely agree with you that they will want to keep it as simple as possible. Simple is always best.

I just think that the remote will be more similar to an iPod touch (although probably differently shaped) and have a touch screen which can change into a keyboard and be adaptable for other situations (i.e. change controls depending on what task the user is doing).

And of course you will be able to control it with your iPhone or iPad.
Definitely will still work through iOS devices.
(I can just see Steve on stage had he still been around, talking about "now how many times have you lost the remote, well no more, because you can just use you phone.")

The touch screen remote is a good idea especially for the key board and # pad, because I can see having to navigate one on the screen being a complaint.
Was that much of a complaint from ATV2. I have one and use it often but I'm too lazy to complain about things like that.