Looks nice, but...
For the time being, the new ATV is pretty much exactly like the old ATV, which I have been using for the last 2 years (cut my cable 2 yrs ago and got a PS3, ATV, and netflix subscription and haven't looked back). The $.99 tv show rentals appeal to me, but that is really the only significant feature I would gain by upgrading to the new atv, but it doesn't have me all jazzed up to go buy a new $99 product. What does excite me, however, is the groundwork Apple has laid here by running the new device on iOS and creating Airplay. I think we'll see these advancements taken advantage of by both apple and other developers pretty soon, and I look forward to that.