I just bought an Apple TV today and when I got home and started using it the volume is too loud.  I can have the volume of the TV down to 2 out of 100 and it is still pretty loud.  I called Apple and they think that more than likely it is the TV.  Has anyone else had this issue?  Is there a way to lower the sound coming from the Apple TV to the TV.  Could it be the HDMI cable even though I just bought a new one to go along with the Apple TV today?