The Apple TV is over $100 more because it's Apple, and that means you pay the "Apple tax."
I had three Apple TVs and eventually sold them all, replacing them with Firesticks. The Apple TV interface was slow and kept crashing on me, the remote is utter trash, and I just got frustrated with the whole experience; as far as I'm concerned the Apple TV project never moved out of that "hobby" status that Steve Jobs first described it as being. The Firestick does everything I need. It's got a quick, well-organized interface, and now that there's an AppleTV App that you can download on the Firestick, I can use it to watch all the iTunes Store content that I've bought over the years.
I disagree. The remote is quite good you just need to learn to use it, and I rarely have mine crash on me.
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Fire TV 4K:
- Cheap
- Youtube 4K
Apple TV 4K:
- Touchpad remote (I won't trade this for anything else)
- Snappier.
- Intuitive UI.
- No Youtube 4K (pain in the ass)
4K Smart TV:
- No additional cost.
- Youtube 4K.
- Junky UI.
- Painfully slow.
2019 samsung UHD smart TV in my home can do all things but I'm using the Apple TV 4K for the touchpad in the Siri remote. The tv is painfully slow and all of remote apps in App store are suck. Fire TV do much better than the junky smart tv processor but I couldn't live without the touchpad. Youtube 4K is a big pain but I can use the smart tv app for that.
My parents have a smart TV but choose to use the Apple TV instead attached to it.