Many, I love appletv. But I'm finding the movies section is horrible. I love the interface, but 720p conversions don't look that great, and I converted over 100 movies, which I must say is one big pain the butt. I wish Appletv supported mkv files at 1080p, but it does not. The rest of appletv is great!, but with no true hdtv movie support, no netflix hd streaming (I don't see this coming anytime soon as it would competition to Itunes), I think I'm going to be looking elsewhere for high quality movie playback once again.. Sigh..