Target always does nice , very clean displays compared to Walmart. Good exposure will hopefully sell more ATV's. I received mine last tuesday, and I just was'nt prepared for how much I would love this thing. It simply rocks, the interface is perfect in it's simplicity, and the encodes I've made with Handbrake in anamorphic mode look simply Stunning, heck even the 640x480 Mpeg 4 encodes look great, just slightly larger and a bit less defined. Thru a shipping Snafu I was sent and billed for 2 devices. I was set to return one but I might just keep it for my Basement HT.