Apple Tweaks Phil Schiller's Title: Senior Vice President of Worldwide Marketing

[MacRumors]

As noted by The Next Web, Apple has quietly tweaked the title of marketing chief Phil Schiller, dropping "Product" from his previous title of Senior Vice President of Worldwide Product Marketing. As the report notes, however, it is unclear whether his new title of Senior Vice President for Worldwide Marketing reflects a change in responsibilities or if it simply more accurately reflects what he is already doing.

Schiller's biography page had previously listed "Product Marketing, Developer Relations, and Business Marketing" as being under his purview, but the updated page omits mention of any specific programs within Worldwide Marketing that Schiller might be responsible for.

The Next Web suggests that with Ron Johnson having departed Apple as of November 1st to become CEO of department store chain J.C. Penney, Schiller may have taken on some new responsibilities related to retail store marketing. One other possibility relates to Apple's education division, which Tim Cook has reportedly integrated into the company's broader marketing and sales divisions. With Schiller now overseeing marketing for educational initiatives, Apple may feel that the broader "Worldwide Marketing" title is more applicable to his current responsibilities.

Tim Cook has made a few changes to the executive leadership team since he took over as CEO in late August. Johnson's departure as head of retail is obviously one major change, but Apple has yet to name a replacement for Johnson. The other major change so far has been the elevation of Eddy Cue to the senior vice president level as his role as iTunes and App Store chief has expanded recently to include the iBookstore, iCloud, and iAd.

Article Link: Apple Tweaks Phil Schiller's Title: Senior Vice President of Worldwide Marketing

 

[ThanksSteve]

Or maybe Apple is just cleaning up the copy. That title is still too long.

 

[Optheduim]

Hey sometimes u gotta tweak

 

[justinfreid]

Wouldn't SVP of Marketing might be better still?
Apple's a huge, global company, I think it's assumed that it's SVP of Marketing addresses the whole world.

 

[NutsNGum]

It's all goin' down at the top.

 

[Zwhaler]

Go Phil. Apple is gearing up for something big, I can feel it!

 

[ThunderSkunk]

I like Phil.

 

[wmealer]

MacRumors ... news and rumors you care about

 

[Prodo123]

The dropping of "product" from his title probably means he's responsible for marketing iCloud, iTunes Match and other related services as well.

 

[carmenodie]

Who the hell cares!

 

[andalusia]

I really don't care.

 

[Shanpdx]

Anything related to Product

should go to Johny Ive.

Ive is the next Steve Jobs with out the CEO title.

 

[alphaod]

I imagine someone would be promoted to the COO role sometime as well? (I'm thinking Williams seeing he's already SVP for Operations)

 

[zin]

MacRumors ... news and rumors you care about

Who the hell cares!

I really don't care.

So don’t post pointless comments.

 

[shuckit]

Nothing escapes the watchful eye of macrumors. I'm glad they follow this stuff so I don't have to.

 

[wmealer]

So don’t post pointless comments.

Is that your idea of a meaningful contribution to the thread?

"Hello Kettle? This is Pot ... You're black."

 

[NutsNGum]

Ive is the next Steve Jobs with out the CEO title.

Or charisma.

 

[Cagle]

I love Phil, think he's big, cuddling and friendly, but that pic is very flattering

 

[Steve's Barber]

I'm told his title in current form wouldn't fit on his nameplate.

 

[iHateMacs]

Who the hell cares!

That's what I was thinking. I bet even HE doesn't care and there are hundreds of people across the world scrutinising a word removed and what it might mean.

If ever there was a good time to say it, it's now.

Get a life people.

If I go to the apple shop to pick up a new pair of earbuds, is the difference in my experience caused by his new title measurable? On any scale?

It must be the non story of 2011 followed closely behind the "Dolphin seen eating Fish" story.

 

[Starbuckfsd]

That's what I was thinking. I bet even HE doesn't care and there are hundreds of people across the world scrutinising a word removed and what it might mean.

If ever there was a good time to say it, it's now.

Get a life people.

If I go to the apple shop to pick up a new pair of earbuds, is the difference in my experience caused by his new title measurable? On any scale?

It must be the non story of 2011 followed closely behind the "Dolphin seen eating Fish" story.

You and the other's supposedly don't care....? RIIIIGHT. Then why are you posting about it?

I'll never understand the retardation of trolls....

 

[iHateMacs]

You and the other's supposedly don't care....? RIIIIGHT. Then why are you posting about it?

I'll never understand the retardation of trolls....

We might not care about his job title but we do care about the mental stability of some of the people here.

 

[Nostromo]

I'm be more interested in reading about the people who actually design the Apple computers.

I'm told his title in current form wouldn't fit on his nameplate.

Maybe he has an extra wide door to fit the title on.

But a vanity plate for his car is out of the question.

 

[DeepIn2U]

Go Phil. Apple is gearing up for something big, I can feel it!

Phil ... give 'em all your worth. Apple deserves more dedicated, heart entrenched employees such as yourself. I've commented on your weight years ago and you've improved (that was due to the ONLY limitation of you). You exude professionalism, loyalty, faithful progress into Apple, Inc (since Apple Computer, Inc).

we love you Phil ... you're a true embassador of Mac!!

When you do the next keynote I'll attend! Thank you for all your hard work, patronage and essense that Apple professionally exudes!

 

[8CoreWhore]

"Quietly"? Do they normally bang pots and pans together?

I figure I'd add to all the grouchy posts.