After years of hearing complaints of how Apple products are so much more expensive in the UK, thanks to the rapidly falling Pound they are now actually cheaper than in the USA. New aluminium MacBook 2.0 - $1299 in the USA, £949 in the UK which equals $1268 without VAT. New MacBook Pro 2.4 - $1999 in the USA, £1399 in the UK which is $1869 without VAT. MacBook Air 1.86 - $2499 in the USA, £1799 in the UK which is $2404 without the tax. So at this present time, we are ripping off Apple for a change.