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All I can read into this is Holiday promotions being added/tweaked.

Probably other 3rd Party things being added in the line up for the Holiday season
 
OoOoOo i believe the prices are changing.

If you go to the Mac tab and select iMac then "buy" it takes you to the US store :eek:
 
Down for over 3 hours 30 minutes now.

I work in a tiny company, and we rely on our website for very little, but if it was down for over 3 hours, I'd be getting the CEO breathing down my neck.

Most probably some price tinkering by Apple, but come on, how much lost revenue is this costing them? Suppose all the European online stores take (wild guess) $10 million per hour collectively in working hours, then this downtime has cost Apple $35 million in revenue.

They could have bought a nice little small tech company with this money.
 
Most probably some price tinkering by Apple, but come on, how much lost revenue is this costing them? Suppose all the European online stores take (wild guess) $10 million per hour collectively in working hours, then this downtime has cost Apple $35 million in revenue.

I suspect it's cost them appox $0. If a small companies website is down then people go and purchase from the competition = lost revenue. If Apple's website is down people wait and purchase when it comes back up, in fact a few people get sucked into the hype and purchase when they might not have done = flat or even increased revenue.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

AAPLaday said:
It has been nearly 3 hours now.

Yeah long time at peak trading hours too. Surely if it was just a maintenance thing it would be done overnight? Maybe it has something to do with getting things ready for VAT increase in few weeks.

Not really sure about this. If you meaning British vat going to 20% that is. It doesn't make sense for them to drop the mac Mini, and then have to raise it again in a couple of weeks.
my guess is, that prices will be dropped, and then have the 20% added on as well, so they'll be slightly cheaper.

I believe apple use 20% VAT already on the new iPods, if you look, the price is 20% on top of the advertised price, before tax
 
I suspect it's cost them approx $0. If a small companies website is down then people go and purchase from the competition = lost revenue. If Apple's website is down people wait and purchase when it comes back up.

There are plenty of other online places to buy Apple gear - Amazon, John Lewis, and the various mac resellers. Yes, it's still an Apple sale, but Apple gets less from it as they take their cut.

If it's someone wanting to buy software in a hurry, they might go with Lightroom instead of Aperture, Premiere instead of Final Cut etc. Bad examples but you see my point.

If someone wants a new powerplug and the store is down, they might check Amazon or eBay and go for a chinese knockoff instead. Apple also sells plently of non-Apple hardware (at rather steep prices), and they're losing revenue on that too.
 
Specs refresh AND price refresh.I think £750 is a much more realistic base model price.
yea i also think the 11 base mba should be that as well especially the half way between ipad and mac book pro thing the price should reflect
 
Down from 1pm to 5.30 UK time. 4.5 hours, an entire working afternoon. Definitely several million lost there. And no visible changes?

Maybe creating the underpinnings for the Mac App store? Running live tests for the App store? (accessible only from Apple IP addresses for now).

Would make sense if they plan to incorporate the current online Store into the Mac App store. You could buy cables, printers, monitors, laptops, entire Mac Pro setups through your iTunes account.

And why not?
 
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Is it possible they were loading product updates before activating the changes, when they decide to announce the changes?
 
Loading product updates behind the scenes doesn't need taking the entire store down for 4 hours! I change our corporate website all the time, and it isn't down for even a second. Amazon and eBay run thousands of changes and updates daily without taking their sites down.

Even my former suggestion of a dry run of the App store is perfectly possible without taking the store down by rerouting Apple IP addresses to the trial site.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

Yeah but how often do Amazon and eBay announce new 'Revolutionary Products'?

I also agree the site was down for a unusually long period of time
 
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OllyW said:
Yeah but how often do Amazon and eBay announce new 'Revolutionary Products'?

What new 'Revolutionary Products' were announced today? ;)

If you read what I said prior to that, you would see I was suggesting the updated product pages could have been loaded but not yet activated. Apple are pretty damn secretive about their products hence I suggested the pages were loaded but not live. I didn't for a second suggest that any products had been announced today.
 
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