Now that I've finally gotten over the shock of today's tragic news, I really want to say to myself that Apple will do just fine without Steve just because Tim is the one he chose, but then I remember that John Sculley was also chosen by Steve… Steve is not your average CEO, and that's what made Apple not your average company. He is a college dropout. He never finished higher education. Tim on the other hand finished his MBA at Duke and is totally a by-the-books CEO. If you look at the Keynote yesterday and listen to the earning calls, you can really tell that Tim is a man or numbers and economics - and not a man of arts or creative genius. I know, I know, having artistic sense is not selection criteria for a CEO. However, Apple is a company of liberal arts and creative genius! They're not a regular company. I really want to quote Steve here: That quote is what defines Apple at its core, and why it's so successful. The music industry sucked, so Steve changed it with iTunes + iPods. They were successful, but Apple under Steve didn't stay still. They changed phones again with the iPhone. After the iPhone sells millions and was still selling millions - BAM, out comes the iPad. No matter how successful Apple got, they never stood still. They moved onto the next wonderful thing. You know, when Steve left Apple the first time, they were years ahead of the competition. They were looking like a beast. But then what happened? They stood still and Microsoft caught up. Just take a look at what radical new products came out in Sculley's reign. That's right - absolutely nothing. The CEO came in at the best time when Mac OS was years ahead of Windows 1.0 and the company was worth more than Microsoft, but still managed to drive Apple to near bankruptcy in just a few years. People may think it's absurd that Apple can fall given they are the second most valuable company in the World right now, but they don't realize Apple was in a similar position 15 years ago! When Steve left, Apple WAS looking just like they are today - being years ahead of the competition and being an innovator. Apple is not a company that makes cheap things. They make expensive things. How do you get people to buy expensive things? By constantly evolving - making sure that your expensive things are DIFFERENT from the cheap replacements. For a company to succeed with such a business model, the man in charge must have phenomenal insight and creativity. John Sculley was a great CEO by normal standards. He did well for Pepsi, but did Pepsi need new products constantly to keep people buying them? No! Trust me, if Sculley became CEO of Apple in 2009 when the iPhone was selling like hotcakes, he wouldn't bother making the iPad because Apple is already doing so great. Not Steve. He just took another gamble and made the iPad. Sculley's mindset is what ruined Apple within a few years. One thing's for sure. Apple has been led to success by a man without a Bachelor degree. Apple is currently successful because they're constantly innovating and the leader is a man who doesn't sit on his achievements. Tim is radically different to Steve. Tim is a great CEO for normal companies. He has an MBA. He knows his economics. Who does this remind you of - you nailed it: John Sculley. All I know is, last time Apple was run by a by-the-books CEO like Tim, they almost went bankrupt. It didn't happen overnight because Steve left on such a high note - it happened because they stood still. At this time when Google is so rapidly advancing and innovating, Apple standing still will most certainly kill themselves faster than anyone can imagine. For Haruhi's sake, I hope I'm wrong and Tim can keep innovating, but let me say one thing - if by 2015, Apple's main product line still only consist of just Macs, iPhone 8 and iPad 6 - they will most certainly die. That's how they almost died 15 years ago. Does Tim seem like a 'crazy one'? Uhh...nope.