What I see is a company desperately trying to preserve margins by a) providing less for the same price or more across product lines (removing ports, unbundling headsets, manufacturing their own chip etc.) and b) trying to migrate to higher margin product lines like airpods and services (TV, icloud, Music, Apple One). As a company, Apple hasn't grown organically in 5 years, in fact for years '16, '17, '18,'19 & '20 they generated LESS cash flow than they did in 2015. Of course the stock price is up because of share buybacks but the core business is flat to down. Growth is flat to negative. The M1 is an attempt to improve the margin on their macbook line because they need to continue to provide products to maintain and establish their ecosystem. I was a former fanboy. I've owned maybe 15-18 macs back to '08 and probably 3 dozen iphones across my family (256 mini 12 arriving today) and a dozen iPads. I can tell you with certainty that the quality of the product, both hardware and software, has been in steady decline since the Steve Jobs era. The business model is to create an ecosystem with extremely high switching costs (make it hard to switch to Android & PC) and then milk the consumer who can't leave. Don't get me wrong if I was CEO I'd do the exact same thing. It's pretty brilliant really but please understand the landscape.