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Well, that was an epic fail. The Mac Pro is their Halo product and they destroyed it.
It has not been a halo product for them for years. No one sees the Mac Pro and says to themselves: “Wow, I want that, I will buy a MacBook Air and hope to someday be able to buy that machine.” That is what a halo product does.
It was not a "one more thing" moment, rather a "by the way" moment.
Mac desk top systems are a small part of their market (laptops are the lion’s share), and Mac Pros are a tiny part of that market. Seems to have received as much attention as was warranted (I say this as a Mac Pro user, and someone about to get 4 new ones at max specs).
They should have spent the billions they blew on the goggles on the Mac Pro ... they are gonna sell many more Mac Pro's than those goggles.
They will sell way more Vision Pros in the first year than they have sold Mac Pros since its introduction.
 
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I bet that their are going Apple GPU only for the foreseeable future. As far as I remember, before they went to intel, their video cards were proprietary.
Apple never made the GPUs in PowerPC or Intel based Macs, they were either nVidia or AMD (ATI before being bought.)
 
Taking aside pricing, the problem that I see is the RAM and Video Cards, people that need lots of RAM are now limited to 192, most of us are fine with much less memory (64 in my case) but previous intel mac pro users that needed lots of RAM are now pissed.
How many users of the 2019 Mac Pro do you think had more than 192GB? How many Mac Pros do you think were sold?
The real problem that I see is the video card, limited to Apple Graphics is gonna limit their user base even more that currently is.
Not really. I expect that the lower pricing for RAM and SSD over the 2019 will generate more buyers than the previous machine.
So this computer will have an even smaller user base than previous mac pros, high price, no add on GPU, limited to 192 in RAM.
I bet its user base is twice the size of the previous machine. Still small, but bigger than before.
 
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Not really. I expect that the lower pricing for RAM and SSD over the 2019 will generate more buyers than the previous machine.
Wrong. I did not buy my extra RAM for my 2019 Mac Pro from Apple. Purchased from OWC; 192GB (6x 32GB modules) + 2 more 8GB ones so I could keep the 32GB (4x 8GB shipped with machine) already installed and it was around $800. Apple charges that for 64GB and it isn't even ECC RAM.

Everyone keeps saying Apple did not sell SSD upgrades for the 2019 Mac Pro, but they did; I doubt anyone bought them though. Instead they would have bought a 16x PCI card that allowed the installation of 4-8 M.2280 SSDs and then made a RAID that was faster than the internal storage.

The only way I would even consider the new Mac Pro is once it is determined that both 16x slots can run at full PCI 4.0e speeds with no throttling. I figure we will know by the end of next week or the following week.
 
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Apple never made the GPUs in PowerPC or Intel based Macs, they were either nVidia or AMD (ATI before being bought.)

ATI but still proprietary. As far as I know, PowerPC didn't have any Nvidia cards.

Apple never made CPU either back then, until now.
 
How many users of the 2019 Mac Pro do you think had more than 192GB? How many Mac Pros do you think were sold?
Exactly, not many but what I'm saying is, customers that got a Mac Pro with huge amounts of RAM now are out in the wild, they will need to move to PC.

Not really. I expect that the lower pricing for RAM and SSD over the 2019 will generate more buyers than the previous machine.
Base Mac Pro 2023 is more expensive than base Mac Pro 2019
I bet its user base is twice the size of the previous machine. Still small, but bigger than before.

No way this generation Mac Pro will increase Mac Pro users base.
 
ATI but still proprietary. As far as I know, PowerPC didn't have any Nvidia cards.

Apple never made CPU either back then, until now.

The silicon on the GPUs themselves was never ‘proprietary’, whilst the card designs were (ADC ports etc).

I have a couple of ancient Powermac G5s in the loft with Nvidia GeForce GPUs from the factory.
 
Compared to the studio this seems like a total rip off

Tbh I don't know why they even bothered

If that’s how you feel, then you are far from the target audience for this product, and therefore irrelevant.

We feel it’s a great value, the only game in town if you need fully-fledged PCIe expansion on ASI, and will be adding them to our fleet asap to replace Mac Studio Ultras with external PCIe chassis.
 
Exactly, not many but what I'm saying is, customers that got a Mac Pro with huge amounts of RAM now are out in the wild, they will need to move to PC.

1.5TB RAM capacity for the 2019 Intel Mac Pro was an aberration brought on by the Xeon CPU in the system; no other Power Mac / Mac Pro had such a high RAM capacity...

Base Mac Pro 2023 is more expensive than base Mac Pro 2019

Base 2019 Intel Mac Pro = 32GB RAM & 512GB SSD

Base 2023 ASi Mac Pro = 64GB RAM & 1TB SSD

Huh, almost like the US$1K price bump covers the boost in RAM & storage...?
 
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1.5TB RAM capacity for the 2019 Intel Mac Pro was an aberration brought on by the Xeon CPU in the system; no other Power Mac / Mac Pro had such a high RAM capacity...



Base 2019 Intel Mac Pro = 32GB RAM & 512GB SSD

Base 2023 ASi Mac Pro = 64GB RAM & 1TB SSD

Huh, almost like the US$1K price bump covers the boost in RAM & storage...?
you really think a 32 GB increase in RAM and 512GB increase in storage cost anything close to $1000?

If this is a common sentiment, then it's no wonder Apple charges so much for stuff. They can get away with it as long as you people have no idea how much things are actually worth and are willing to pay whatever is asked of you.

And I don't blame Apple one bit for taking advantage of that.
 
We should just let people who want to buy Mac Pro 2023 buy it.

@bowmasters said something profound: "They can get away with it as long as you people have no idea how much things are actually worth and are willing to pay whatever is asked of you."

I suspect most people who will purchase the Mac Pro 2023 fit this description. I have known quite a lot of people who buy things for the logo on them and in complete disregard of financial repercussions. But they always have a guileful and convoluted way to justify both to others and to themselves a want as a need. Apple Pay Later is created for exactly this kind of people and guess what, they deserve to be left in peace because they earned it. 😅
 
you really think a 32 GB increase in RAM and 512GB increase in storage cost anything close to $1000?

Yes, in the Apple upgrades scheme of things; do you know any other way to get more RAM & storage without paying the Apple Tax...?

If this is a common sentiment, then it's no wonder Apple charges so much for stuff. They can get away with it as long as you people have no idea how much things are actually worth and are willing to pay whatever is asked of you.

What do you mean, "you people"...?

We should just let people who want to buy Mac Pro 2023 buy it.

Oh, were there plans to stop people from buying a product they wanted, SMH...?

I suspect most people who will purchase the Mac Pro 2023 fit this description. I have known quite a lot of people who buy things for the logo on them and in complete disregard of financial repercussions. But they always have a guileful and convoluted way to justify both to others and to themselves a want as a need.

Yup, if one needs PCIe that is not hobbled by a TB-to-PCIe connection; well, it must really be a want...

Can you all really not see that there are folks using macOS who NEED faster PCIe connections, and that the 2023 ASi Mac Pro is the only machine to fill that role; or is the whole "I don't need or want it, so no one else should either" mentality that ingrained...?
 
Yes, in the Apple upgrades scheme of things; do you know any other way to get more RAM & storage without paying the Apple Tax...?



What do you mean, "you people"...?



Oh, were there plans to stop people from buying a product they wanted, SMH...?



Yup, if one needs PCIe that is not hobbled by a TB-to-PCIe connection; well, it must really be a want...

Can you all really not see that there are folks using macOS who NEED faster PCIe connections, and that the 2023 ASi Mac Pro is the only machine to fill that role; or is the whole "I don't need or want it, so no one else should either" mentality that ingrained...?
I do. That's why I said "most". ;) I actually feel sad that I need to frequently point these kinds of things out on this forum. Reading comprehension has definitely worsened with each successive generation, just like handwriting. And I guess I should add that the previous statement is totally anecdotal and that I don't have a study to back it up. 😂😂😂
 
Reading comprehension has definitely worsened with each successive generation, just like handwriting.

The super sad part is that a lot of folks do not even bother to fully read things anymore, just a quick skim with a pre-concieved notion of what they want to see already in their heads...?

As for handwriting, mine was never the best to start with (unless I REALLY tried); but for a lot of folks these days, their typewriting is atrocious, and zero effort towards a quick proofread & correction cycle...?
 
you really think a 32 GB increase in RAM and 512GB increase in storage cost anything close to $1000?

If this is a common sentiment, then it's no wonder Apple charges so much for stuff. They can get away with it as long as you people have no idea how much things are actually worth and are willing to pay whatever is asked of you.

And I don't blame Apple one bit for taking advantage of that.
In reality you would get higher density RAM and storage for the same price. Just going retail, I bought a Gen4 1 TB NVME last year and for the same price for this year, I can get 2 TB.
 
The silicon on the GPUs themselves was never ‘proprietary’, whilst the card designs were (ADC ports etc).

I have a couple of ancient Powermac G5s in the loft with Nvidia GeForce GPUs from the factory.
Some of the G4 towers had Geforce 3 and 4 series cards as well.
 
I bet that their are going Apple GPU only for the foreseeable future. As far as I remember, before they went to intel, their video cards were proprietary.
I agree with you. But, there’s already folks saying the Mac Pro will support non-Apple GPU’s. I think that will always be the case because folks just don’t understand Apple Silicon.
 
I've seen a few Apple podcasters and YouTube content creators state their belief that Apple's goal with this Mac Pro was to "poison" it so that the "pro" macOS customer base would move to the Mac Studio and they could then kill the Mac Pro off as a product line.
This view is just absurd. Can they point to a single example where Apple did this with any of the products they dropped? Servers? WiFi access points? Travel Routers? Printers? If Apple does not want to make something, they just stop making it. They do not need an excuse, nor do they ever release sales numbers so one would know any way.
I find this view understandable from a "I am disappointed in this product" angle because it is Mac Studio with PCIe expansion slots, but I also find it non-sensical from a historical standpoint because the 2013 Mac Pro made it clear that "external only" expansion is too limiting for a small, but important, part of the macOS customer base.
It is perfectly reasonable to be disappointed in any product that Apple produces, if it does not meet one’s requirements. What I find so absurd is the number of people who have no need for this product explaining that everyone who does have that need should just use a product that is inferior for them (e.g. just get a Mac Studio and a Thunderbolt expansion box).
 
I'm wondering if his giant photogrammetry projects would work better on a windows PC with an NVidia RTX 4090 versus a Mac Pro with Apple Silicon.
From my experience, unified memory means one does not have to move data over the relatively slow PCIe bus, and the large size is worth a lot. We shall see though.
I've made a drinking game every time he mentions photogrammetry, USDZ files, etc.

:p
You must be drunk a lot. 🙃
 
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Base 2019 Intel Mac Pro = 32GB RAM & 512GB SSD
In inflation adjusted dollars that machine is over $7,100.
Base 2023 ASi Mac Pro = 64GB RAM & 1TB SSD
In common dollars, this system is cheaper with more RAM and SSD space.
Huh, almost like the US$1K price bump covers the boost in RAM & storage...?
Nope. The extra RAM and SSD are actually cheaper once you take inflation into account.
 
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