Apple Updates Apple Store App with Support for iBeacon Systems

Discussion in ' News Discussion' started by MacRumors, Dec 6, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The Associated Press is reporting that Apple will be launching iBeacon technology in its 254 U.S. retail stores today, with Apple quietly launching an over-the-air update to its Apple Store app to support iBeacon receivers in its retail locations. The official move follows a report last month stating that iBeacon integration in Apple Stores would be enabled through an Apple Store app update, with the app now prompting users about receiving in-store notifications once opened.

    The Apple Store app also gives examples of what notifications can be pushed to the devices of in-store customers through the use of iBeacons, such as messages about picking up online orders and store events.

    Apple reportedly demonstrated the use of iBeacon systems to the Associated Press in its Fifth Avenue store this week prior to its official rollout today:
    First introduced at WWDC, iBeacon microlocation APIs are designed to access location data through the Bluetooth Low Energy profile on iOS devices, interacting with physical transmitters. The technology first appeared earlier this year, when Major League Baseball announced plans to begin incorporating Apple's iBeacon APIs into its At the Ballpark app to create interactive experiences within stadiums in the near future.

    The various implementations of iBeacon systems by different companies has also picked up throughout the past few weeks, with some companies such as London based digital publishing startup Exact Editions using Apple's microlocation receivers to deliver location-based access to iOS Newsstand publications. Shopping app Shopkick and Macy's also teamed up for the first retail-based iBeacons last month, allowing customers to find location-specific deals, discounts, and recommendations in the Shopkick app while in a participating Macy's store.

    According to an official support page, Apple's iBeacon technology works with Bluetooth capable iOS devices running iOS 7 including the iPhone 4S or later, iPad (3rd generation) or later, iPad mini or later, and the iPod Touch (5th generation) or later. The Apple Store app is a free download for iOS devices, but the new functionality does not require users to download an updated version from the App Store. [Direct Link: iPhone/iPad]

    Article Link: Apple Updates Apple Store App with Support for iBeacon Systems
  2. MrSmith macrumors 68040


    Nov 27, 2003
    That's a step back for delayed gratification. The modern world...
  3. ZacNicholson macrumors 6502a


    Jun 25, 2011
  4. hrishidev macrumors regular

    Dec 3, 2007
    Next :iBeacons near exhibits in Art Gallery ,In restaraunts , Airports , Hotels , Mupltiplex ...eventually everywhere :D
  5. andyvp macrumors member

    Feb 1, 2008
    Detroit, MI
    I think the Topsy purchase might go right along with this. Collect shopping data on what i specifically do in a store...I looked at cases for 7.25 minutes...spent 8.63 minutes on the iPad Mini with retina...Then i receive targeted emails a few days later about those very things.

    Could be a huge part of their service they provide to any retailer that would like to use iBeacon.
  6. Rogifan macrumors Core


    Nov 14, 2011
    Hmm...I'll have to try this out later today. Sounds cool.
  7. Wayfarer macrumors 65816


    Jun 15, 2007
    But app background refresh drains battery power. :rolleyes:
  8. mongobongo macrumors member

    May 1, 2007
    There should be an option to use GPS to automatically turn on Bluetooth before you enter an Apple Store.
  9. AbSoluTc macrumors 601


    Sep 21, 2008
    Might as well have BT on to begin with. GPS polling your location every so often would drain the battery.
  10. mongobongo macrumors member

    May 1, 2007
    I'm not sure. Don't most people have location services turned on most of the time but Bluetooth turned off to save battery, unless they're actively using some Bluetooth accessory? At least I do.
  11. doctor-don macrumors 68000

    Dec 26, 2008
    Georgia USA
    More spam?:(
  12. Xenomorph macrumors 65816


    Aug 6, 2008
    St. Louis

    Turn on Background Refresh, but then turn it OFF for every app except the App Store.
  13. deputy_doofy macrumors 65816


    Sep 11, 2002
    I don't know that this will ever truly replace using the elephant key at the zoo to listen to that horrible, monotone voice explain about the animal you're looking at, but there you have it -- a use at the zoo.
  14. Rogifan macrumors Core


    Nov 14, 2011
    If opting in is voluntary how can it be spam?
  15. mw360 macrumors 65832


    Aug 15, 2010
    Bluetooth low energy profile is very different. Most likely you're wasting your time turning it on and off, unless you are also worried about something else, like security.
  16. Menel macrumors 603


    Aug 4, 2011
    You'll just have a horrible, monotone voice coming through your iPhone instead of an 'elephant key' whatever that is.


    No, most people have bluetooth turned on so it can sync with their car, fitbit, headset etc on a regular convenient basis.

    It doesn't use much power like it did 4 years ago.
  17. Supermacguy macrumors 6502

    Jan 3, 2008
    iBeacons just seem to creepy, watching my every move in a building. LIke the worst part of Minority Report or 1984. :(
  18. Radio macrumors 68000

    Mar 5, 2012
    Central California
    Silly name

    Can no one else think of adding anything else but an "i" in front of every word?
  19. scbn macrumors 6502


    Jul 25, 2010
    Your every move is tracked to the inches? I'll skip...
  20. Vjosullivan macrumors 6502a


    Oct 21, 2013
    Definitely. At best it appears to be nothing more than a junk mail / spam generator for shopping malls. At worst...
  21. dannyyankou macrumors G3


    Mar 2, 2012
    Scarsdale, NY
    Interesting. I'm going to the Apple Store later today anyway, so I'll have to try this out.


    1000% this
  22. troop231, Dec 6, 2013
    Last edited: Dec 6, 2013

    troop231 macrumors 603

    Jan 20, 2010
    Weird, the update isn't showing for me. If I go directly to the app's page, all it has is the 'Open' button, not 'Update'. It's not appearing under the Updates tab either (automatic updates are turned off as well) The article title says Apple Updates Apple Store App, but if I go into iTunes on the Mac, I see the last update was November 8th for the iPhone version. :confused:

  23. WildCowboy Administrator/Editor


    Staff Member

    Jan 20, 2005
    It's an over-the-air update. You don't need to do anything.
  24. troop231 macrumors 603

    Jan 20, 2010
    Maybe change article to reflect this.
  25. edolecki macrumors member


    Mar 16, 2009
    Perhaps we all already have the update. I think I read the term "quiet" wireless update. Once you're in range of a store and the Apple Store is running, you may simply be presented with the new stuff.

    While I'm not in a position to jump in my car to test this theory out, I'm sure reports will trickle in about this whole new thing.

Share This Page

31 December 6, 2013