Apple Updates Apple TV Special Event App Ahead of September 10 iPhone Debut

MacRumors

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Apr 12, 2001
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Apple is set to unveil its latest flagship iPhones on Tuesday, September 10, and ahead of that date, the company has updated its Apple Special Event app for the fourth and fifth-generation Apple TV models and the Events channel for older Apple TV devices.

Apple is planning to live stream the "By Innovation Only" event, and the live stream will be available through the aforementioned Events app and on Apple's Events website.


The live stream will kick off at 10:00 a.m. Pacific Time, which is Cupertino's local time. On the east coast, it will start at 1:00 p.m. Eastern Time.

Apple is set to show off three new iPhones with upgraded camera capabilities, new Apple Watch models, and perhaps a few additional surprises such as the rumored "Apple Tag."


For those unable to watch the live stream, MacRumors will provide full event coverage both on MacRumors.com and through the MacRumorsLive Twitter account.

We'll also be providing a spoiler-free article that will offer up a direct link to the presentation for those who plan to watch it at a later time but don't want to see spoilers.

Article Link: Apple Updates Apple TV Special Event App Ahead of September 10 iPhone Debut
 

now i see it

macrumors 601
Jan 2, 2002
4,448
8,810
It's a coin toss between watching I Love Love Lucy reruns or another iPhone presentation... or taking a nap
 

Mr. Awesome

macrumors member
Feb 24, 2016
97
210
That camera bump sure does look ugly, but to be honest, it’s kind of growing on me...
... I know that Apple’s marketing will make me love it no matter what.
 
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yaxomoxay

macrumors 68040
Mar 3, 2010
3,823
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Texas
I bet 50% of the keynote will be about AppleTV+.
I also bet: 6 ATV+ months free if you buy a new iPhone 11
 

thadoggfather

macrumors G4
Oct 1, 2007
10,939
7,952
I oddly look forward to my blue xr being obsolete

Here’s to hoping there’s new colors for 11R or whatever they call it
 

coolfactor

macrumors 601
Jul 29, 2002
4,469
4,304
Vancouver, BC
For features like "Apple Tag", I sure wish they'd take the high road and offer that as an API instead of as an Apple-only solution that competes with other tag/tile services. Imagine if they announced it as a system feature that any app/service could tie into? It would put an entirely different spin on it. But as an Apple Tag feature, it leaves consumers choosing between Apple and other marketplace options, using multiple apps to manage their tags/tiles, etc. Apple really needs to see this as an opportunity to provide a tag service, not a tag product.
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That camera bump sure does look ugly, but to be honest, it’s kind of growing on me...
... I know that Apple’s marketing will make me love it no matter what.
The "bump" is a non-issue for most people that uses cases anyway. It's just something to complain about.
 

iSunrise

macrumors 6502
May 11, 2012
360
81
I bet 50% of the keynote will be about AppleTV+.
I also bet: 6 ATV+ months free if you buy a new iPhone 11
6 months might be a bit of a stretch, but 3 months at it's launch should give everyone time to watch Apple's content and decide whether this is actually able to compete at the mentioned price.

As for myself, Apple's output does not look promising and I will probably only (if it's available globally) subscribe to give it try and see whether this is indeed true. But I don't get my hopes up, Apple just isn't a company that I trust with own TV series content, same as their planned gaming flatrate on Apple TV, since no one in their right mind would play games on such a device, when there's such much competition and a huge back catalogue with excellent games out there.