It's actually a pretty clever thing, it's a good incentive to get folks on the latest software versions.Every WWDC, they spend 20 minutes on new emojis. It's a huge waste of time.
75% of iPhone users:
- Update contains security and performance upgrades
- Virtually no visible "reason" to update, even if it is important
- Update contains 100 new emoji, security and performance upgrades
- There is now a very visible reason to update